The Start-up of You

The Start-up of You : Adapt to the Future, Invest in Yourself, and Transform Your Career

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From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'. In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical. Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

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Product details

  • Paperback | 272 pages
  • 128 x 196 x 22mm | 200g
  • Cornerstone
  • London, United Kingdom
  • English
  • 1847940803
  • 9781847940803
  • 24,587

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Review quote

"The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts' contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships" Economist "[An] extremely interesting and informative read" "Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business ... We challenge you not to be inspired" PA Life "It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle" -- Richard Waters Financial Times "Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in - or want to be in -The Start-Up of You holds lessons for success." -- Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City

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Back cover copy

‘Jobs for life’ are a thing of the past. In this age of cutbacks and austerity, no one is guaranteed a smooth career progression. So what can we do to make sure we’re not left behind? The answer, according to Reid Hoffman, co-founder and chairman of LinkedIn, is to think and act like an entrepreneur: run ‘the start-up of you’. Be nimble, self-reliant, innovative, network effectively and stand out from the crowd. And in this inspirational and practical book, Reid Hoffman and author Ben Casnocha show you how.

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About Reid Hoffman

REID HOFFMAN is co-founder and chairman of LinkedIn, the biggest professional social network in the world with 100+ million members. Previously he was executive vice president of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He has been an early investor in over 100 technology companies, including Facebook and Zynga. BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show and Fox News. BusinessWeek named him one of 'America's best young entrepreneurs' and he is in much demand as a public speaker.

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