• Soft Power: The Means to Success in World Politics See large image

    Soft Power: The Means to Success in World Politics (Paperback) By (author) Jr. Joseph S. Nye

    $14.99 - Save $2.12 12% off - RRP $17.11 Free delivery worldwide Available
    Dispatched in 2 business days
    When will my order arrive?
    Add to basket | Add to wishlist |

    DescriptionJoseph Nye coined the term "soft power" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.


Other books

Other people who viewed this bought | Other books in this category
Showing items 1 to 10 of 10

 

Reviews | Bibliographic data
  • Full bibliographic data for Soft Power

    Title
    Soft Power
    Subtitle
    The Means to Success in World Politics
    Authors and contributors
    By (author) Jr. Joseph S. Nye
    Physical properties
    Format: Paperback
    Number of pages: 208
    Width: 140 mm
    Height: 210 mm
    Thickness: 14 mm
    Weight: 271 g
    Language
    English
    ISBN
    ISBN 13: 9781586483067
    ISBN 10: 1586483064
    Classifications

    Warengruppen-Systematik des deutschen Buchhandels: 27430
    BIC geographical qualifier V2: 1KBB
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: T7.4
    BIC subject category V2: JPS
    B&T Modifier: Academic Level: 01
    Ingram Subject Code: PL
    B&T General Subject: 650
    DC22: 327.73
    B&T Approval Code: A40200000
    BISAC V2.8: POL017000
    LC subject heading: ,
    LC classification: JF
    BISAC V2.8: POL011000
    Abridged Dewey: 351
    LC subject heading: ,
    B&T Approval Code: A43010000
    BIC subject category V2: 1KBB
    Thema V1.0: JPS
    Publisher
    The Perseus Books Group
    Imprint name
    PublicAffairs,U.S.
    Publication date
    01 June 2005
    Publication City/Country
    New York
    Author Information
    Joseph S. Nye, Jr., Dean of the Kennedy School of Government at Harvard University, was Chairman of the National Intelligence Council and Assistant Secretary of Defense in the Clinton administration. He is the author of several books, including The Paradox of American Power: Why the World's Only Superpower Can't Go It Alone and Bound to Lead: The Changing Nature of American Power. PublicAffairs will publish his political thriller, The Power Game, in Fall 2004.
    Review quote
    "One of America's foremost experts on foreign policy delivers his "indispensable" guide to reshaping America's role in the world (Publishers Weekly)"