- Publisher: John Wiley & Sons Inc
- Format: Paperback | 336 pages
- Dimensions: 150mm x 224mm x 25mm | 408g
- Publication date: 7 December 2012
- Publication City/Country: New York
- ISBN 10: 1118232658
- ISBN 13: 9781118232651
- Edition: 2, Revised
- Edition statement: 2nd Revised edition
- Sales rank: 64,562
This is the benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power. "Socialnomics" is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. It lists the top ten easy opportunities that companies and organization miss when it comes to social media. It describes where social media should reside in an organization and the necessary building blocks for success. It explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success. It shares proper training methods for your entire organization on social media; not just the chosen few. It reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success. Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
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ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind "Harry Potter's J. K. Rowling." "Fast Company" ranks him as a Top 100 Digital Influencer, and "PC Magazine" lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including "60 Minutes, the Wall Street Journal," and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo(R). Yet, he may be best known for writing and producing the world's most watched social media video.
"A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing"
Back cover copy
Praise for "Socialnomics, Second Edition" "It's obvious that Erik Qualman's passion is social media." --Dan Heath, "New York Times" bestselling coauthor of "Made to Stick and Switch" "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." --"Forbes" "Erik Qualman has been doing his homework on the social media phenomenon." --"The Huffington Post" "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." --Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." --Chris Brogan, "New York Times" bestselling coauthor of "Trust Agents" "Qualman is to social media what Deming is to quality and Drucker to management." --Scott Galloway, Professor, Stern School of Business, NYU "Socialnomics" is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn: The top ten easiest and most overlooked social media opportunities How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly Proper social media training methods for your "entire" organization What's next on the digital horizon for social While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.
Table of contents
Foreword Acknowledgments About This Book Introduction Chapter 1: Word of Mouth Goes World of Mouth Is Social Media Just a Fad? Who Cares What You Are Doing? JetBlue helps reduce the travel blues via Twitter Foreign Friends Are Not Forgotten Search Engines and Social Media We No Longer Search for the News?It Finds Us Newspapers and Magazines Diminish in Power Playboy and the Sports Illustrated Swimsuit Issue Are Stripped Down Idaho Bloggers Are Better than New York Reporters Not All Bloggers Are Bad Crowd Sourced Information A Touch of Bacon Salt on Your Social Media Micro-Revenue Streams Huge for Social Media Dancing Matt?Something to Chew On Flying the Not-So-Friendly Skies Chapter 2: Social Media = Preventative Behavior Staying in Touch with Your Teenagers Preventative Behavior for Business Chapter 3: Social Media = Braggadocian Behavior Just Do It, Did It Social Media Is the New Inbox "Are You on Facebook?" Is the New "Can I Get Your Phone Number?" Deep Dive into Dating 101 Assess Your Life Every Minute Millennials?All about Giving Back The Next Generation Can't Speak Consumers Own Your Brand Kids Ages 2 to 17 Don't See Advertisements Turning Lemons into Lemonade with Fizzle Chapter 4: What We Can Learn from Politics You and YouTube Open Those Close Doors Can Google Predict the Next President, Product Trend or Flu Outbreak? Is the Flu a Virus or Just Simply Viral? Digital Data: The New Exit Poll? Capturing geographic interest & intent Fireside Chats and Presidential Texts Is the White House More BlackBerry or Mayberry? Free Pancakes Anyone? Social Media Creates and Solves the Problem of Long Voting Lines Online Voting?The Future Is Now Even the Army Is Sharing Information Chapter 5: I Care More about What My Neighbor Thinks than What Google Thinks Buying the Right Baby Seat Minivan or Hybrid? Blowing Out the Candles Bon Voyage Online Travel Agents? Looking to Friends for Medical Advice Jared and Subway's Almost Missed Opportunity The Choices We Make Marketing to Zombies Leveraging Success Companion Credit Union: New Logo eReaders/Tablets Where in the World Is Bangladesh? Chapter 6: Death of Social Schizophrenia Even Football Players Need to Calm Down Be the Best at Something, Not Everything One Message Referral Program on Steroids Chapter 7: Winners and Losers in a 140-Character World Does ESPN Have ESP? Stop the Charade?Nobody Is Perfect Free Labor The Tom Sawyer Approach Everybody Wants His or Her 15 Minutes of Fame Become a Modern Day Pied Piper Everybody Is Twittering, But Is Anyone Listening? TV Repeats Mistakes of the Music Industry NBC Earns Fool's Gold in the Olympics TV Shows Viewed through the Internet Adjust Shows Based on Fast-Forward Behavior Scrabulous?A Fabulous Example Advertising within Social Networks Is Actually Effective Content and Conversation Will Drive Awareness?Not Advertising Don't Put All Your Eggs in One Basket Second Life Equals Idle Life for Coca-Cola Search Engine Optimization for Facebook John Deere Mows Over Facebook Sheep without a Shepherd Chapter 8: Next Steps for Companies and The "Glass House Generation" Power to the People Customers Get Paid for Their Search Efforts Join Them Before They Beat You Role of Search What Happens When the Internet Advertising Structure Collapses? Where Have All the Banners Gone? Search Engine Results Are Still Prehistoric Paid Search Relevancy Dilemma Oral Communication Skills Decline Is the Journalistic Interview Dead? Mobile Me Field of Nightmares: Lufthansa and American Airlines A Truly Interconnected Web? You Don't Find a Job, It Finds You Hiring the Internet Generation Tony Tweets Southwest Is No Ding-a-Ling Chapter 9: Social Media Rolodex and Resources Additional Digital Thought Leaders Others Who Inspire Resources Chapter 10: Social ROI What We Can Learn from Footloose Wasting Time on Social Media Actually Makes You More Productive Company Restrictions on Social Media Social Media ROI (Return on Investment) Eye Opening Statistics Chapter 11: Social Success Secrets (Give them to me now!) The Top Opportunities Missed by Most (But Not if You Read This!): Chapter 12: Blogging: What Works Content That Works The top 3 blog platforms: Chapter 13: 100+ Social Media Tools 30 RANDOM, MUST-SEE SOCIAL MEDIA TOOLS MARKETING MONITORING AND INTELLIGENCE SOCIAL CRM MANAGEMENT BLOGS AND WEBSITES AGENCIES OTHER / MISCELLANEOUS Chapter 14: Making Viral Videos Chapter 15: Social Media for B2B B2B Customer Relationships are often fewer and stronger than B2C Relationships B2C Company Clients Often Aren't Competitors Listen First 15 Tips for B2B Social Success Chapter 16: Case Studies Chapter 17: FAQs Debate between Content Curators and Creators Chapter 18: Teacher and Company Resources & Exercises Socialnomics Summary Socialnomics Winners and Losers About the Author