- Publisher: Ashgate Publishing Limited
- Format: Hardback | 272 pages
- Dimensions: 164mm x 240mm x 36mm | 739g
- Publication date: 1 February 2012
- Publication City/Country: Aldershot
- ISBN 10: 1409420914
- ISBN 13: 9781409420910
- Illustrations note: Includes 20 b&w illustrations
- Sales rank: 514,462
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
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Marianna Sigala, Assistant professor, University of the Aegean, Greece, Evangelos Christou, Professor, Alexander TEI of Thessaloniki, Greece and Ulrike Gretzel, Associate Professor, University of Wollongong, Australia.
'Social Media in Travel, Tourism and Hospitality provides a comprehensive overview of how the rapidly developing Web 2.0 phenomenon is challenging existing customer service, marketing and promotional processes throughout our sector. Packed with examples and comprehensive analyses, the text help readers to rapidly gain an in-depth understanding of both current practices and potential future perspectives, helping them to assess the implications of such developments for their own businesses.' Peter O' Connor, ESSEC Business School, France 'This is an excellent book. The focus of the book on Web 2.0 is important and timely as technology and society have converged to create tools which will have profound impact on travel. The variety of topics and depth to which issues related to Web 2.0 are discussed make it a volume that should be read by all tourism scholars. Further, it challenges both academics and industry professionals alike to consider how the quickly emerging online communities within Web 2.0 are shaping our future.' Daniel R. Fesenmaier, Temple University, USA 'This gripping collection of key topics in social media marketing is an extremely useful guide for tourism and hospitality researchers and practitioners alike. The latest insights into strategy development, Web 2.0 impact on user behaviour and knowledge management are illustrated with real-world case studies that will make you fit for your business.' Christian Maurer, University of Applied Sciences Krems, Austria 'This book exhibits a masterful combination of conceptual sources with rich empirical cases. Its goals are not only to explore how social media shapes tourism demand and supply, but the social effects of media on forging new hybrid identities.' Annals of Tourism Research
Table of contents
Contents: Introduction; Part 1 Web 2.0: Strategic and Operational Business Models: Introduction to part 1, Marianna Sigala; Web 2.0 and networks in wine tourism: the case studies of greatwinecapitals.com and wineandhospitalitynetwork.com, Evangelos Christou and Athina Nella; Web 2.0 and customer involvement in new service development: a framework, cases and implications in tourism, Marianna Sigala; 'Creating the buzz': Merchant City (Glasgow) case study, Jim Hamill and Alan Stevenson; Examining hotel managers' acceptance of Web 2.0 in website development: a case study of hotels in Hong Kong, Daniel Hee Leung, Andy Lee and Rob Law. Part 2 Web 2.0: Applications for Marketing: Introduction to part 2, Evangelos Christou; Theoretical models of social media, marketing implications and future research directions, Bing Pan and John C. Crotts; Riding the social media wave: strategies of DMOs who successfully engage in social media marketing, Jun (Nina) Shao, Mary Ann Davila Rodriguez and Ulrike Gretzel; National DMOs and Web 2.0, Jim Hamill, Alan Stevenson and Daniela Attard; Arizona meeting planners' use of social networking media, Woojin Lee and Timothy J. Tyrrell; Web 2.0 and pricing transparency in hotel services, Evangelos Christou and Athina Nella; Blogs: 're-inventing' tourism communication, Serena Volo. Part 3 Web 2.0: Travellers' Behaviour: Introduction to part 3, Ulrike Gretzel; Travellers 2.0: motivation, opportunity and ability to use social media, Eduardo Parra-Lopez, Desiderio Gutierrez-Tano, Ricardo J. Diaz-Armas and Jacques Bulchand-Gidumal; Use and creation of social media by travellers, Kyung-Hyan Yoo and Ulrike Gretzel; Users' attitudes toward online social networks in travel, Khaldoon 'Khal' Nusair; Mehmet Erdem, Fevzi Okumus, and Anil Bilgihan; An exploration of wine blog communication patterns, Vasiliki Vrana, Kostas Zafiropoulos and DimitriosVagianos; The effect of e-reviews on consumer behaviour: an exploratory study on agro-tourism, Katia L. Sidali, Matthias Fuchs and Achim Spiller. Part 4 Web 2.0: Knowledge Management and Market Research: Introduction to part 4, Marianna Sigala; Knowledge management and Web 2.0: preliminary findings from the Greek tourism industry, Marianna Sigala and Kalotina Chalkiti; Analysing blog content for competitive advantage: lessons learned in the application of software aided linguistics analysis, John C. Crotts, Boyd H. Davis and Peyton R. Mason; Social media monitoring: a practical case example of city destinations, Alan Stevenson and Jim Hamill; Index.