Social Media in Clinical PracticePaperback
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- Publisher: Springer London Ltd
- Format: Paperback | 168 pages
- Dimensions: 130mm x 201mm x 10mm | 136g
- Publication date: 5 August 2013
- Publication City/Country: England
- ISBN 10: 1447143051
- ISBN 13: 9781447143055
- Edition statement: 2013 ed.
- Illustrations note: 31 black & white tables, biography
- Sales rank: 1,830,198
The number of patients using social media and the number of applications and solutions used by medical professionals online have been sky-rocketing in the past few years, therefore the rational behind creating a well-designed, clear and tight handbook of practical examples and case studies with simple pieces of suggestions about different social media platforms is evident. While the number of e-patients is rising, the number of web-savvy doctors who can meet the expectations of these new generations of patients is not, this huge gap can only be closed by providing medical professionals with easily implementable, useful and primarily practical pieces of advice and suggestions about how they should use these tools or at least what they should know about these, so then when an e-patient has an internet-related question, they will know how to respond properly. As all medical professionals regardless of their medical specialties will meet e-patients, this issue with growing importance will affect every medical professionals which means there is a huge need for such a easily understandable handbook.
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Bertalan Mesko, MD, PhD is a medical futurist who graduated from the University of Debrecen with Weszpremy Award as a medical doctor in 2009 and finished PhD in the field of clinical genomics with summa cum laude. He is the managing director of Webicina.com, the first service that curates the medical and health-related social media resources for patients and medical professionals. He has given over 300 presentations from the Yale, Stanford and Harvard University to the centre of the World Health Organization and the Futuremed course organized by the Singularity University at NASA. He is the author of the multiple award-winning medical blog, Scienceroll.com; and the lecturer of the Social Media in Medicine online and offline university course.
From the reviews: "This book examines the changes that the Internet and the various social media have brought to medical practice. ... The book will be easy to understand by all those in medical practice who have a modicum of knowledge about using electronic media. ... This book nicely summarizes the current state of Internet and social media use in medicine ... ." (Vincent F. Carr, Doody's Book Reviews, January, 2014)
Back cover copy
Social media has been clearly changing the way medicine is practiced and healthcare is delivered. Medical professionals must be able to meet the special needs of technology-aware patients and use digital technologies in their work and communications properly. Each physician should find the tools that will assist them in their workflow, and patients need to be educated how to use the internet. It is the responsibility of medical professionals to contribute to this process.The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. "Social Media in Clinical Practice" provides practical guidance in this mission and is thus essential reading for all medical personal looking into approaching this for the first time.
Table of contents
Social media is transforming medicine and healthcare.- Using medical search engines with a special focus on Google.- Being up-to-date in medicine.- Community sites Facebook, Google+ and medical social networks.- The World of E-Patients.- Establishing a medical blog.- The role of Twitter and microblogging in medicine.- Collaboration online.- Wikipedia and Medical Wikis.- Organizing medical events in virtual environments.- Medical smartphone and tablet applications.- Use of social media by hospitals and medical practices.- Medical video and podcasting.- Creating presentations and slideshows.- E-mails and privacy concerns.- Social Bookmarking.- Conclusions.