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    The Social Entrepreneur's Playbook: Pressure Test, Plan, Launch and Scale Your Social Enterprise (Paperback) By (author) Ian C MacMillan, By (author) James D Thompson

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    DescriptionAvailable for the First Time: The Complete "Social Entrepreneur's Playbook" Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" ("ThinReads") Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish "The Social Entrepreneur's Playbook." To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, "The Social Entrepreneur's Playbook" is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. "Includes access to downloadable planning documents, including user-friendly spreadsheets"

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  • Full bibliographic data for The Social Entrepreneur's Playbook

    The Social Entrepreneur's Playbook
    Pressure Test, Plan, Launch and Scale Your Social Enterprise
    Authors and contributors
    By (author) Ian C MacMillan, By (author) James D Thompson
    Physical properties
    Format: Paperback
    Number of pages: 212
    Width: 140 mm
    Height: 213 mm
    Thickness: 20 mm
    Weight: 318 g
    ISBN 13: 9781613630327
    ISBN 10: 1613630328

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: KJH
    B&T Modifier: Region of Publication: 01
    LC classification: HF
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 27810
    Abridged Dewey: 338
    B&T Modifier: Academic Level: 03
    Ingram Subject Code: BS
    Libri: I-BS
    B&T Approval Code: A48204000
    BISAC V2.8: BUS025000
    Edition statement
    Expanded ed.
    Illustrations note
    black & white line drawings, black & white tables, figures
    Wharton Digital Press
    Imprint name
    Wharton Digital Press
    Publication date
    12 November 2013
    Publication City/Country
    Author Information
    Ian (Mac) C. MacMillan is the academic director of the Sol C. Snider Entrepreneurial Center and Dhirubhai Ambani professor of entrepreneurial management at the Wharton School, University of Pennsylvania. He has also been a director of companies in the travel, import/export and pharmaceutical businesses in the United States, South Africa, Canada, Hong Kong, and Japan. He has also consulted to numerous companies, including Microsoft, DuPont, General Electric, IBM, and Citibank. He is coauthor of the bestselling books "Corporate Venturing, The Entrepreneurial Mindset, Market Busters, Unlocking Opportunities for Growth, " and "Discovery Driven Growth." James D. Thompson, PhD, is co-founder and director of the Wharton Social Entrepreneurship Program. His current research is focused on social entrepreneurship, future market growth, and investment under conditions of high uncertainty. He has extensive experience in Africa and works around the world with organizations intent on growth in value. Jim has been published in the "Harvard Business Review, Journal of Management, Long Range Planning, Management Science, Organization Science, " and the "Research-Technology Management Journal."
    Review quote
    "Social entrepreneurship represents an innovative and effective mechanism for addressing many problems around the world. "The Social Entrepreneur's Playbook" is an important contribution to help aspiring entrepreneurs take the first step." --David Bornstein, author of "How to Change the World: Social Entrepreneurs and the Power of New Ideas" and coauthor of "Social Entrepreneurship: What Everyone Needs to Know" ""The Social Entrepreneur's Playbook" provides invaluable insights into how best to foster truly sustainable enterprises that are economically viable and that significantly improve quality of life for individuals and communities." --Kenneth C. Frazier, Chairman of the Board, President, and CEO, Merck & Co., Inc. "The processes recommended in "The Social Entrepreneur's Playbook" show that due diligence matters, and can be carried out, for organizations that attend to those in need. That way, resources can be focused, and well-meaning but vainglorious resource expenditures avoided. What's more: MacMillan and Thompson clearly walk their talk; rather than simply publishing a book, they are pressure-testing their own first draft and asking readers to help write the final manuscript." --Mark O. Winkelman, Senior Director, Goldman Sachs Group, Inc. ""The Social Entrepreneur's Playbook" shows us how to understand, evaluate, and pragmatically fund investments designed for significant social impact. It is essential reading for those who care about deploying philanthropic and impact investing resources for the greatest good." --Ronald D. Cordes, Board Member, Impact Assets; Co-Chairman, Genworth Financial, Inc. "I have long felt that we can do better by using our altruistic resources to build self-sufficiency instead of dependency. "The Social Entrepreneur's Playbook" shows that it can be done and how to do it." --Robert B. Goergen, Chairman and CEO, Blyth, Inc. "MacMillan and Thompson have delivered a powerful set of to