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    The Social Employee: How Great Companies Make Social Media Work (Paperback) By (author) Mark Burgess, By (author) Cheryl Burgess

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    DescriptionYou can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?...The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." (Jez Frampton, Global Chairman and CEO, Interbrand). "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" (MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing). "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." (Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management). "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." (David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review). "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." (Ann Handley, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules).


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  • Full bibliographic data for The Social Employee: How Great Companies Make Social Media Work

    Title
    The Social Employee: How Great Companies Make Social Media Work
    Authors and contributors
    By (author) Mark Burgess, By (author) Cheryl Burgess
    Physical properties
    Format: Paperback
    Number of pages: 288
    Width: 152 mm
    Height: 226 mm
    Thickness: 18 mm
    Weight: 386 g
    Language
    English
    ISBN
    ISBN 13: 9780071816410
    ISBN 10: 0071816410
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC subject category V2: KJM
    Nielsen BookScan Product Class 3: S4.1
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading:
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJE
    B&T General Subject: 180
    Ingram Subject Code: BE
    B&T Approval Code: A48500300
    B&T Modifier: Academic Level: 03
    B&T Modifier: Text Format: 01
    BISAC V2.8: BUS053000, BUS043000, BUS101000
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading: ,
    BISAC V2.8: BUS090010
    DC22: 658.872
    B&T Approval Code: A93663643
    LC subject heading: ,
    BISAC V2.8: BUS071000, BUS041000, BUS057000
    DC22: 658.8/72
    LC subject heading:
    DC23: 658.05
    LC classification: HF5415.1265 .B867 2013
    Thema V1.0: KJMB, KJM, KNP, KJE, KJSG, KJMQ, KJMP
    Illustrations note
    black & white illustrations, figures
    Publisher
    McGraw-Hill Education - Europe
    Imprint name
    MCGRAW-HILL Professional
    Publication date
    20 September 2013
    Author Information
    CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee.www.bluefocusmarketing.com