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    Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas (Paperback) By (author) Seth Godin

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    DescriptionAs one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from "Fast Company" magazine and several of the short e-books he has written in the last few years. It includes: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; and, "Judging a Book by its Cover Do Less". "Small is the New Big" is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen'.


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  • Full bibliographic data for Small is the New Big

    Title
    Small is the New Big
    Subtitle
    And 183 Other Riffs, Rants and Remarkable Business Ideas
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Paperback
    Number of pages: 352
    Width: 129 mm
    Height: 198 mm
    Thickness: 21 mm
    Weight: 245 g
    Language
    English
    ISBN
    ISBN 13: 9780141030531
    ISBN 10: 0141030534
    Classifications

    BIC E4L: BUS
    Nielsen BookScan Product Class 3: T17.1
    BIC subject category V2: KJM, VSC
    Ingram Subject Code: BE
    DC22: 658.4, 658.409
    Warengruppen-Systematik des deutschen Buchhandels: 24870
    BISAC V2.8: BUS071000, BUS041000, BUS046000
    Thema V1.0: VSC, KJM
    Illustrations note
    Black and white illustrations
    Publisher
    Penguin Books Ltd
    Imprint name
    Penguin Books Ltd
    Publication date
    01 September 2009
    Publication City/Country
    London
    Author Information
    Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.