Small Business Websites That Work: Get Online to Grow Your Company: Get Online to Grow Your Company

Small Business Websites That Work: Get Online to Grow Your Company: Get Online to Grow Your Company

Paperback

By (author) Sean McManus

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  • Publisher: Prentice-Hall
  • Format: Paperback | 240 pages
  • Dimensions: 156mm x 230mm x 18mm | 458g
  • Publication date: 1 October 2001
  • Publication City/Country: Harlow
  • ISBN 10: 0273654861
  • ISBN 13: 9780273654865
  • Edition: Illustrated
  • Edition statement: Illustrated
  • Illustrations note: illustrations
  • Sales rank: 1,532,141

Product description

How can you manage website designers if you don't understand the technology? How can you create a website that increases your business's profits? Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That's why it's important that you learn enough about how the Internet works and how your business will benefit from having a website, to manage the design team. Packed with practical tips, checklists, and numerous examples, Small Business Websites that Work will walk you through the decisions you need to make in commissioning a website for your organization and managing the team responsible. Learn how to: * spot common defects in the website design * make the site more profitable for the company * differentiate the company on the Internet * promote the website effectively * integrate your website with the rest of your business You could just put your existing brochure online, but this book will show you how you can build a site that will generate a better response from the marketplace and will enable you to engage the Internet community more fully.

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Author information

Sean McManus is a consultant and journalist. He studied International Business at Aston University and has been building websites and consulting small businesses on their online strategy for three years. Among other things, his articles have explored how to make websites usable by the blind, how perfumiers hope to send smells over the Internet, and how to personalize your site with a cartoon avatar. His articles have appeared in magazines including Business 2.0, Internet Magazine, Internet Works, Personal Computer World, Customer Loyalty Today and Marketing Week. He is the co-author with Alison Alsbury of Quick Answers to Key Web Marketing Questions. In his spare time, Sean looks after his personal site at www.sean.co.uk.

Review quote

"...many small businesses are still hazy about the web and what makes a good website...this always leads to trouble...Sean McManus' book is a down-to-earth guide to the ins and outs of an effective small business website... If you have a client whose knowledge - or rather, lack of it - is causing problems, then consider buying this for them." March2002 issue of Create Online magazine 'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section. This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.' Clive Hawkins, Internet marketing consultant "Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites." September 2002 My Business magazine, Australia. "Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years" Startups.co.uk