Simplexity : Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)

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Sometimes a complex problem has an easy solution. And sometimes there's more to a simple thing than first appears. In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives, how a million cars can be on the streets but just a few hundred of them can lead to gridlock, how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz, and why swatting a TV indeed makes it work better. Kluger adeptly translates newly evolving science into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

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Product details

  • Paperback | 324 pages
  • 129.54 x 203.2 x 25.4mm | 294.83g
  • Hyperion
  • New York, United States
  • English
  • Reprint
  • black & white illustrations
  • 1401309933
  • 9781401309930
  • 757,341

Review quote

"A fascinating journey." "Library Journal""

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About Jeffrey Kluger

Jeffrey Kluger joined TIME Magazine in 1996, mainly writing science stories, and was named a senior writer in 1998. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 movie was based. He's written several other books, most recently Splendid Solution, which is about Jonas Salk and the polio vaccine. Mr. Kluger and two other colleagues won the 2002 Overseas Press Club of America's Whitman Bassow Award for their "Global Warming" cover package (April 9, 2001), garnering first place for the best reporting in any medium on international environmental issues. Before joining TIME, Mr. Kluger was a staff writer for Discover Magazine and a writer and editor for the New York Times Business World Magazine, Family Circle, and Science Digest.

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