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    Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) (Hardback) By (author) Jeffrey Kluger

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    Description"Using real world examples, such as traffic flow, politics and baby linguistics, the author makes the theories of 'simplexity' accessible to the layperson...Kluger makes complex science seem simple." --Kirkus"Kluger makes the modern world comprehensible...his astonishing discoveries require no exaggeration..[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems." --Publishers Weekly"Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist, The book is sure to be a deserved hit among the ever-growing Freakonomics crowd." -BooklistWhy are the instruction manuals for cell phones incomprehensible Why is a truck driver's job as hard as a CEO's How can 10 percent of every medical dollar cure 90 percent of the world's disease Why do bad teams win so many gamesComplexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.


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  • Full bibliographic data for Simplexity

    Title
    Simplexity
    Subtitle
    Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)
    Authors and contributors
    By (author) Jeffrey Kluger
    Physical properties
    Format: Hardback
    Number of pages: 324
    Width: 145 mm
    Height: 213 mm
    Thickness: 30 mm
    Weight: 431 g
    Language
    English
    ISBN
    ISBN 13: 9781401303013
    ISBN 10: 1401303013
    Classifications

    Nielsen BookScan Product Class 3: T8.0
    LC subject heading:
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: SCI
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: PD
    Warengruppen-Systematik des deutschen Buchhandels: 16000
    BISAC V2.8: SOC052000
    B&T General Subject: 750
    DC21: 500
    DC22: 500
    Ingram Subject Code: SE
    Libri: I-SE
    LC subject heading: ,
    Abridged Dewey: 501
    BISAC V2.8: SCI000000
    LC subject heading: ,
    LC classification: Q173 .K59 2008
    Thema V1.0: PD
    Illustrations note
    black & white illustrations
    Publisher
    Hyperion Books
    Imprint name
    Hyperion Books
    Publication date
    03 June 2008
    Publication City/Country
    New York, NY
    Author Information
    Jeffrey Kluger joined TIME Magazine in 1996, mainly writing science stories, and was named a senior writer in 1998. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie "Apollo 13" movie was based. He's written several other books, most recently Splendid Solution which is about Jonas Salk and the polio vaccine. Mr. Kluger and two other colleagues won the 2002 Overseas Press Club of America's Whitman Bassow Award for their "Global Warming" cover package (April 9, 2001), garnering first place for the best reporting in any medium on international environmental issues. Before joining TIME, Mr. Kluger was a staff writer for Discover Magazine and a writer and editor for the New York Times Business World Magazine, Family Circle, and Science Digest.