Simple and Usable Web, Mobile, and Interaction Design

Simple and Usable Web, Mobile, and Interaction Design

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Description

In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.show more

Product details

  • Paperback | 208 pages
  • 152 x 228 x 10mm | 340.19g
  • Pearson Education (US)
  • New Riders Publishing
  • Berkeley, CA, United States
  • English
  • Illustrations, maps
  • 0321703545
  • 9780321703545
  • 90,341

Back cover copy

In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.show more

Table of contents

Part 1 Why are we here? A story about simplicity The power of simplicity Increasing complexity is unsustainable Not that kind of simple Character Fake simplicity Know yourself Part 2 Setting a vision Two ways to describe what's core Get out of your office What to look for Three types of user Why you should ignore expert customers Design for the mainstream What mainstreamers want Emotional needs Simplicity is about control Choosing the right "what" Describing the user experience Putting it all together World, character, Extreme usability The quick and dirty way Insight Getting the right vision Share it Part 3 Four strategies for simplicity Simplify this The remote control The four strategies Part 4 Remove Remove How not to do it Focus on what's core Kill lame features What if the user...? But our customers want it Solutions, not processes When features don't matter Will it hurt? Prioritizing features Load Decisions Distractions Smart defaults Options and preferences When one option is too many Errors Visual clutter Removing words Simplifying sentences Removing too much You can do it Focus Part 5 Organize Organize Chunking Organizing for behavior Hard edges Alphabets and formats Search Time and space Grids Size and location Layers Color coding Desire paths Part 6 Hide Hide Infrequent but necessary Customizing Automatic customization Progressive disclosure Staged disclosure X doesn't mark the spot Cues and clues Making things easy to find After you hide Part 7 Displace Displace Displacing between devices Mobile vs. desktop Displacing to the user What users do best Creating open experiences Kitchen knives and pianos Unstructured data Trust Part 8 Before we go Conservation of complexity Details Simplicity happens in the user's head Photo Credits 186 Index 189show more