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    The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation (Hardback) By (author) Jay Harman

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    DescriptionThe wave of the future has been around since the beginning of time: it's called Nature. Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world's thorniest problems. Why does the bumblebee have better aerodynamics than a 747? How can a seashell keep a microchip from overheating? What structural design is shared by a tornado and a blood vessel? How can the design of a butterfly wing reduce the world's lighting energy bill by 80 per cent? How will fleas' knees and bees' shoulders help scientists formulate a near-perfect rubber? Today an interdisciplinary and international group of scientists, inventors, and engineers is turning to nature to innovate and find elegant solutions to human problems. The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we're borrowing from natural models to invent profitable, green solutions to pressing industrial challenges. Aimed at a business audience, aspiring entrepreneurs, environmentalists, and general science readers, The Shark's Paintbrush reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future. Among the many fascinating topics Jay explores: what the human heart and dust devils have in common, and how this parallel structure can lead to better technologies in medicine; how studying seaweed can lead to resistance-free antibiotics; how the noxious-smelling durian fruit can offer ideas for helping humans live on Mars; how a single whale affords us a vast library of design expertise and information that can revolutionize industries as diverse as medical, aerospace, and emergency pollution response following oil spills and catastrophic tsunamis; how the blowfly maggot could lead to breakthroughs in materials science, helping to lower production costs and manufacture higher-efficiency substances; and, how the tiny scales making up the skin of sharks are being replicated on boats and airplanes to reduce drag and increase fuel efficiency. The Shark's Paintbrush appeals to readers in science, business, and environmental issues. This is a huge demographic that is educated and affluent. One in four Americans are a part of the sustainable lifestyle sector, representing a $290 billion market. These consumers purchase goods and services focused on the environment, social justice, health, personal development and sustainable living. That's 41 million people who are fueling progressive social, environmental and economic change in the United States - and the businesses that support these changes.


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  • Full bibliographic data for The Shark's Paintbrush

    Title
    The Shark's Paintbrush
    Subtitle
    Biomimicry and How Nature is Inspiring Innovation
    Authors and contributors
    By (author) Jay Harman
    Physical properties
    Format: Hardback
    Number of pages: 326
    Width: 152 mm
    Height: 229 mm
    Thickness: 30 mm
    Weight: 726 g
    Language
    English
    ISBN
    ISBN 13: 9781935952848
    ISBN 10: 1935952846
    Classifications

    Nielsen BookScan Product Class 3: T8.0
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: SCP
    BIC subject category V2: PDZ
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 01
    B&T General Subject: 710
    BISAC V2.8: SCI026000
    DC22: 600
    BIC subject category V2: KJD
    Abridged Dewey: 600
    BIC subject category V2: PSA
    BISAC V2.8: SCI010000
    Ingram Subject Code: EV
    Libri: I-EV
    Warengruppen-Systematik des deutschen Buchhandels: 16780
    BISAC V2.8: SCI003000, BUS094000, SCI088000
    LC subject heading: , ,
    DC23: 570
    LC classification: T173.8 .H373 2013
    Thema V1.0: PDZ, PSA, KJD
    Edition statement
    New.
    Publisher
    White Cloud Press
    Imprint name
    White Cloud Press
    Publication date
    23 July 2013
    Publication City/Country
    Ashland
    Author Information
    Jay Harman is a scientist, inventor, and entrepreneur dedicated to creating breakthrough technologies through biomimicry that will radically reduce energy consumption worldwide. He continues to conduct field research leading to new biomimetic products. Harman is CEO of PAX Scientific based in San Rafael, CA.
    Review quote
    "Imagine Indiana Jones, Huckleberry Finn, and Erasmus Darwin rolled into one person, and you will have some sense of what it is like to roam and see the world through Jay Harman's biomimetic eyes. "The Shark's Paintbrush" is a memo of kindness from the living world in a time of crisis and doubt: life in all its intricacy offers untold possibilities for the transformation of civilization."- Paul Hawken, author, "Blessed Unrest" "Jay Harman is the quintessential biomimic, a principled inventor who sees solutions everywhere he looks in the natural world. And he looks deeply, with the soul of a student. He moves with grace from a world of waving sea kelp to the world of sustainable design, bringing nature's wisdom into the board rooms of global companies, to the design tables of the engineers and designers who make our world. This is more than a business book, more than a memoir, more than a new way to solve global challenges. It's a book about a new way to think."-Janine Benyus, author of "Biomimicry" and founder of Biomimicry 3.8 "The Shark's Paintbrush" reveals how nature is inspiring design to be more efficient, effective, resilient, and beautiful. In Nature's 3.8 billion years of design experience, the roughly 99% of designs that didn't work got recalled by the Manufacturer. The 1% that survived can teach profound lessons about how things should be made, how they work, and how they fit. Jay Harman's immersion in and curiosity about the natural world have made him one of the best biomimetic designers. "The Shark's Paintbrush" is a masterly field guide for all designers and entrepreneurs who aspire to help the world of the made work like, and live harmoniously with, the world of the born.-Amory B. Lovins, Chairman and Chief Scientist, Rocky Mountain Institute "At this point in our global ecological crisis, the survival of humanity will require a fundamental shift in our attitude toward nature: from finding out how we can dominatee
    Back cover copy
    The wave of the future has been around since the beginning of time: it's called Nature. Let inventor and entrepreneur Jay Harman introduce you to stunning solutions to some of the world's thorniest problems. The principle driving this transformation is called biomimicry, and Harman shares a wide range of examples of how we're borrowing from natural models to invent profitable, green solutions to pressing industrial challenges. - Why does the bumblebee have better aerodynamics than a 747? - How can copying a butterfly wing reduce the world's lighting energy bill by 80 percent? - How will fleas' knees and bees' shoulders help scientists formulate a near-perfect rubber? "The Shark's Paintbrush" reflects a force of change in the new global economy that does more than simply gratify human industrial ambition; it teaches us how to live in harmony with nature and opens bright opportunities for a better future.
    Flap copy
    In a world of depleted natural resources, entrepreneurs and scientists are turning to nature to find inspiration for future products, and to build them in a way that is more energy and cost-efficient, and friendlier to the environment. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts attracting a spectrum of markets. In his debut book, "The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation," Jay Harman introduces us to pioneering scientists and engineers working in a wide array of businesses who are making technological breakthroughs by uncovering and copying nature's hidden marvels. Harman shows business leaders and aspiring entrepreneurs alike how we can rectify the oft-competing desires of creating more powerful, lucrative technologies while preserving the planet and maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants. Among the many fascinating topics Harman explores: - What the human heart and dust devils have in common, and how this parallel structure can lead to better technologies in medicine - How studying seaweed can lead to resistance-free antibiotics - How the noxious-smelling durian fruit can offer ideas for helping humans live on Mars - How the blowfly maggot could lead to breakthroughs in materials science, helping to lower production costs and manufacture higher-efficiency substances