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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Hardback

By (author) Joe Vitale

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  • Publisher: John Wiley & Sons Ltd
  • Format: Hardback | 194 pages
  • Dimensions: 157mm x 226mm x 25mm | 363g
  • Publication date: 9 October 2007
  • Publication City/Country: Chichester
  • ISBN 10: 047010810X
  • ISBN 13: 9780470108109
  • Sales rank: 907,438

Product description

Praise for The Seven Lost Secretsof Success "Buy this book, apply these secrets, and your prosperity will be assured." -Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants "This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold." -Bruce David, publisher of Starting Smart "The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition." -Bob Bly, author of eighteen business books, including Selling Your Services "One of the most revealing works ever-I literally couldn't put it down. There are life and business success lessons in each chapter." -Jim Chandler, President, VistaTron "Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession." -Scott Hammaker, CEO, Nashville Party Connection "An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired." -Tina Nokes, owner, A-Plus Resume Service "A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton-a man nobody really knew, a genius lost in history." -Jim King, CPA, Houston "These proven principles are the foundation upon which to build a prosperous enterprise." -Mark Weisser, CEO, Gulf Coast Security Systems

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Author information

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, Hypnotic Writing, Zero Limits, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret. For more information, visit www.mrfire.com.

Back cover copy

Praise for The Seven Lost Secretsof Success"Buy this book, apply these secrets, and your prosperity will be assured." --Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants"This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold." --Bruce David, publisher of Starting Smart"The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9 percent of businesses don't use them, anyone putting the seven lost secrets to work will gain an unbelievable edge over the competition." --Bob Bly, author of eighteen business books, including Selling Your Services "One of the most revealing works ever--I literally couldn't put it down. There are life and business success lessons in each chapter." --Jim Chandler, President, VistaTron "Barton was the messiah of business who helped America pull out of the Great Depression. Now he can help all of us survive the current recession." --Scott Hammaker, CEO, Nashville Party Connection "An excellent guide to better advertising, better promotions, and better marketing. My copywriting abilities and creative strategies have been strengthened and broadened. I'm awed and inspired." --Tina Nokes, owner, A-Plus Resume Service"A passionate book on the timeless, inspiring, perceptive, forceful, and sincere ideas of Bruce Barton--a man nobody really knew, a genius lost in history." --Jim King, CPA, Houston"These proven principles are the foundation upon which to build a prosperous enterprise." --Mark Weisser, CEO, Gulf Coast Security Systems

Flap copy

During the 1920s and 1930s, Bruce Barton was a household name in America--a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in bestselling books that put his name on everyone's lips.Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992, Vitale published The Seven Lost Secrets of Success and--nineteen printings later--the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton.Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton--including a 1925 sales letter that drew an astounding 100 percent response--this book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade.But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune; they'll do the same for you.

Table of contents

About Bruce Barton. Dedication. Acknowledgments. About Dr. Joe Vitale. Foreword. How I Discovered the Lost Secrets. The Ultimate Guru. The Messiah of Business. The Man Everyone Knows. The Second B In BBDO. Business Can Save The World. Secrets To Success Revealed. Lost 65 Years? Results Guaranteed. Why You Must Advertise No Matter What You Do. Just Try Stopping. Your True King. How To Advertise. Secret #1: Reveal The Business Nobody Knows. A Nation Of Steel. How You Can Live Forever. The Advertising Nobody Knows. The President Nobody Knows. What People Really Want. The War Nobody Knows. The Gasoline Nobody Knows. The Business Nobody Knows. Teach Them Why. The YOU Nobody Knows. Secret #2: Use A GOD To Lead Them. Riding To Her Death. The Service Guru. Become The Expert. Doug Johnson's Secret. How To Create A Miracle. Post & Crocker & Earhart. Secret #3: Speak in Parables. Snap, Crackle, Pop. Hypnotic Stories. How to Sell Bad Products. Story Selling. He Died a Millionaire. A Barton Story Sells Me. A Miracle Letter. Marshall Field. Napoleon Inspires Barton. Secret #4: Dare Them To Travel The Upward Path. The Zest Of The Battle. Only You Should Read This. Secret #5: The One Element Missing. Do You Support It? The Acknowledged Master. True Service or Greed? Honesty Sells. You Can Fool Them Once (Maybe). They Told Him No. Secret #6: Give Yourself Away. Money Is A By-Product. "Selah". Women & Revolution. "No Credit Please". Another Level of Giving. The Front Porch. How Giving Led To Greatness. Top This. Secret #7: Sharpen The Knife. Spit Polished. Make It Tight. Smart Ads. Healing Knives. Sharpen Your Choices. Act Before It's Too Late. Instant Access To The 7 Lost Secrets. The First Secret: Reveal The Business Nobody Knows. The Second Secret: Use A God To Lead Them. The Third Secret: Speak In Parables. The Fourth Secret: Dare Them To Travel The Upward Path. The Fifth Secret: The One Element Missing. The Sixth Secret: Give Yourself Away. The Seventh Secret: Sharpen The Knife. Resources. Recommended Reading. The Secrets of the 2nd B in BBDO: The Copywriter That Nobody Knows. The Story of the 2nd B in the BBDO (Batten, Barton, Durstine and Osborn) Agency. The 6 Immutable Laws of Advertising. The Ads that Nobody Knows. Bibliography.