Services Marketing

Services Marketing

Paperback

By (author) John E.G. Bateson, By (author) K. Douglas Hoffman

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  • Publisher: Thomson Press (India) Ltd
  • Format: Paperback | 488 pages
  • Dimensions: 181mm x 241mm
  • Publication date: 1 January 2012
  • ISBN 10: 8131516474
  • ISBN 13: 9788131516478
  • Edition: 4
  • Edition statement: 4th edition

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