Services Marketing: Concepts, Strategies and Cases

Services Marketing: Concepts, Strategies and Cases

Paperback

By (author) K. Douglas Hoffman, By (author) John E.G. Bateson, By (author) Greg Elliott, By (author) Dawn Birch

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  • Publisher: Cengage Learning Australia
  • Format: Paperback | 488 pages
  • Publication date: 11 August 2009
  • Publication City/Country: South Melbourne
  • ISBN 10: 0170135209
  • ISBN 13: 9780170135207
  • Edition statement: Asia Pacific e.

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