• Services Marketing Concepts, Strategies and Cases - Asia Pacific Edition PAC

    Services Marketing Concepts, Strategies and Cases - Asia Pacific Edition PAC (Cards) By (author) K. Douglas Hoffman, By (author) John Bateson, By (author) Greg Elliott, By (author) Larry Neale

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  • Full bibliographic data for Services Marketing Concepts, Strategies and Cases - Asia Pacific Edition PAC

    Title
    Services Marketing Concepts, Strategies and Cases - Asia Pacific Edition PAC
    Authors and contributors
    By (author) K. Douglas Hoffman, By (author) John Bateson, By (author) Greg Elliott, By (author) Larry Neale
    Physical properties
    Format: Cards
    ISBN
    ISBN 13: 9780170188067
    ISBN 10: 017018806X
    Classifications

    BIC E4L: FIN
    Nielsen BookScan Product Class 3: S4.0T
    BIC subject category V2: KF
    BISAC V2.8: BUS027000, BUS001000
    Publisher
    Cengage Learning Australia
    Imprint name
    Cengage Learning Australia
    Publication date
    08 April 2010
    Publication City/Country
    South Melbourne