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    Selling to the Affluent: The Professional's Guide to Closing the Sales That Count (Paperback) By (author) Thomas J. Stanley

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    Description"I told you how to find them. Now learn how to sell them." - Dr. Thomas J. Stanley. "Dr. Stanley's strategies consider the real needs of the high income professionals - needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means". - Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc. "Must reading for anyone who is serious about building a career in sales to wealthy individuals." - J. Arthur Urciuoli, Director of Marketing, Merrill Lynch. ""Selling to the Affluent" is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent." - William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York.


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    Title
    Selling to the Affluent
    Subtitle
    The Professional's Guide to Closing the Sales That Count
    Authors and contributors
    By (author) Thomas J. Stanley
    Physical properties
    Format: Paperback
    Number of pages: 477
    Width: 152 mm
    Height: 226 mm
    Thickness: 30 mm
    Weight: 640 g
    Language
    English
    ISBN
    ISBN 13: 9780070610491
    ISBN 10: 0070610495
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 01
    BIC subject category V2: KJS
    B&T Modifier: Subject Development: 10
    DC21: 658.85
    B&T General Subject: 180
    Ingram Subject Code: BE
    DC22: 658.85
    Libri: I-BE
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    LC subject heading:
    B&T Approval Code: A48540000
    BISAC V2.8: BUS058000
    LC subject heading: , ,
    LC classification: HF5438.25 .S73 1997
    Thema V1.0: KJS
    Edition
    New edition
    Edition statement
    New edition
    Publisher
    McGraw-Hill Education - Europe
    Imprint name
    MCGRAW-HILL Professional
    Publication date
    01 October 1997
    Back cover copy
    "I told you how to find them. Now learn how to sell them." --Dr. Thomas J. Stanley "Dr. Stanley's strategies consider the real needs of the high income professionals--needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means."--Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc. "Must reading for anyone who is serious about building a career in sales to wealthy individuals."--J. Arthur Urciuoli, Director of Marketing, Merrill Lynch ""Selling to the Affluent" is well written, relevant, and exciting; it presents an important complementary extension to "Marketing to the Affluent.""--William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York