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    To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others (Paperback) By (author) Daniel H. Pink

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    DescriptionWe're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.


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  • Full bibliographic data for To Sell is Human

    Title
    To Sell is Human
    Subtitle
    The Surprising Truth About Persuading, Convincing, and Influencing Others
    Authors and contributors
    By (author) Daniel H. Pink
    Physical properties
    Format: Paperback
    Number of pages: 272
    Width: 129 mm
    Height: 198 mm
    Thickness: 17 mm
    Weight: 184 g
    Language
    English
    ISBN
    ISBN 13: 9780857867209
    ISBN 10: 0857867202
    Classifications

    BIC E4L: PSY
    Nielsen BookScan Product Class 3: T17.9
    BIC subject category V2: VSP
    BISAC V2.8: SEL009000
    Libri: ENGM8000
    Warengruppen-Systematik des deutschen Buchhandels: 27860
    BISAC V2.8: PSY017000, BUS058000, PSY034000
    Libri: VERK0800
    DC23: 155.9
    Edition statement
    Main
    Publisher
    Canongate Books Ltd
    Imprint name
    Canongate Books Ltd
    Publication date
    16 January 2014
    Publication City/Country
    Edinburgh
    Author Information
    Daniel H. Pink is the author of the long-running New York Times and BusinessWeek bestseller A Whole New Mind. He has written for the New York Times, Harvard Business Review, Fast Company and Wired, wherehe is a contributing editor. He has provided analysis for CNN, CNBC,ABC, NPR and other networks in the U.S. and abroad. Pink lectures on economic transformation and the new workplace at corporations, associations and universities around the world, and was a keynote speaker at TED's 2009 Global Conference in Oxford. He lives in Washington DC, with his family.
    Review quote
    * Pink is rapidly acquiring international guru status ... He is an engaging writer, who challenges and provokes Financial Times * Provocative and fascinating -- Malcolm Gladwell on Drive * A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch New York Post * Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead Forbes * Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science ... Drive will make you rethink everything you do to motivate yourself and those around you -- Richard Wiseman, author of 59 SECONDS and QUIRKOLOGY * Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East The Observer * Pink is clear and thoughtful - he sells his arguments beautifully Evening Standard