To Sell Is Human - Exp: The Surprising Truth about Moving Others

To Sell Is Human - Exp: The Surprising Truth about Moving Others

Book

By (author) Daniel H Pink

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  • Publisher: Riverhead Books
  • Format: Book | 256 pages
  • Dimensions: 156mm x 228mm x 22mm | 400g
  • Publication date: 31 December 2012
  • ISBN 10: 159448628X
  • ISBN 13: 9781594486289
  • Sales rank: 143,024

Product description

"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is arelic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what youdo at work, at school, and at home"--

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"Full of aha! moments . . . timely, original, throughly engaging, deeply humane." —strategy + business “A fresh look at the art and science of sales using a mix of social science, survey research and stories.” —Dan Schawbel, Forbes.com "Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." —Bloomberg  "Excellent…radical, surprising, and undeniably true." —Harvard Business Review Blog “Pink has penned a modern day How to Win Friends and Influence People... To Sell Is Human is chock full of stories, social science, and surprises…All leaders—at least those who want to ‘move’ people—should own this book.” —Training and Development magazine "Vastly entertaining and informative." —Phil Johnson, Forbes.com "Pink one of our smartest thinkers about the interaction of work, psychology and society." —Worth "A roadmap to help the rest of us guide our own pitches." —Chicago Tribune “Like discovering your favorite professor in a box…packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples… this book deserves a good, long look.” —Publishers Weekly (starred review) "An engaging blend of interviews, research and observations by [this] incisive author" —The Globe and Mail