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    To Sell Is Human: The Surprising Truth about Moving Others (CD-Audio) By (author) Daniel H Pink, Read by Daniel H Pink

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    DescriptionFrom the bestselling author of "Drive "and "A Whole New Mind "comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. "B""ut so""do the other eight." Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now. "To Sell Is Human" offers a fresh look at the art and science of selling. As he did in "Drive "and "A Whole New Mind," Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.


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  • Full bibliographic data for To Sell Is Human

    Title
    To Sell Is Human
    Subtitle
    The Surprising Truth about Moving Others
    Authors and contributors
    By (author) Daniel H Pink, Read by Daniel H Pink
    Physical properties
    Format: CD-Audio
    Width: 132 mm
    Height: 145 mm
    Thickness: 20 mm
    Weight: 113 g
    Language
    English
    ISBN
    ISBN 13: 9781611761115
    ISBN 10: 1611761115
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Merchandise Category: AUD
    BIC subject category V2: JM
    B&T Modifier: Region of Publication: 01
    BIC subject category V2: VSP
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    B&T General Subject: 180
    BISAC V2.8: SEL009000
    DC22: 158.2
    Libri: I-BE
    LC subject heading: ,
    B&T Approval Code: A48540000
    Ingram Subject Code: JB
    BISAC V2.8: BUS058000, PSY034000
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 87860
    B&T Approval Code: C45010200
    LC classification: BF774 .P56 2012B
    Thema V1.0: KJS, JMR, VSPT
    Edition
    Unabridged
    Edition statement
    Unabridged
    Publisher
    Penguin Putnam Inc
    Imprint name
    PENGUIN AUDIO
    Publication date
    31 December 2012
    Publication City/Country
    New York
    Author Information
    Daniel H Pink is the author of four books, including the long-running "New York Times "bestsellers "A Whole New Mind "and "Drive." His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.