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    Screw Business as Usual (Portfolio) (Hardback) By (author) Sir Richard Branson

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    DescriptionRICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planetAs he writes: "It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, "Screw business as usual!"-and show they mean it."It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences."It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening."People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine."But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that "doing good is good for business.""Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, '"Do good, have fun and the money will come."'"


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  • Full bibliographic data for Screw Business as Usual

    Title
    Screw Business as Usual
    Authors and contributors
    By (author) Sir Richard Branson
    Physical properties
    Format: Hardback
    Number of pages: 372
    Width: 147 mm
    Height: 211 mm
    Thickness: 38 mm
    Weight: 454 g
    Language
    English
    ISBN
    ISBN 13: 9781591844341
    ISBN 10: 1591844347
    Classifications

    DC21: 174.4
    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJM
    B&T Merchandise Category: TXT
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KJG
    LC subject heading:
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17850
    Ingram Subject Code: BE
    Libri: ENGM8000
    LC subject heading:
    Libri: BUSI5056, MANA1000
    LC subject heading:
    DC22: 174.4, 174/.4
    LC subject heading:
    B&T Approval Code: A48404200
    LC subject heading: ,
    BISAC V2.8: BUS041000, BUS008000
    LC classification: HD60 .B738 2011
    Publisher
    Penguin Putnam Inc
    Imprint name
    PORTFOLIO
    Publication date
    08 December 2011
    Publication City/Country
    New York
    Author Information
    Sir Richard Branson is the founder of the Virgin Group. With around 200 companies in more than 30 countries, the Virgin Group has now expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance, health, and renewable energy. Branson's autobiography, "Losing My Virginity," and his books on business, "Screw It, Let's Do It" and "Business Stripped Bare," are all international bestsellers.