Samsung Electronics: and the Struggle for Leadership of the Electronics IndustryPaperback
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- Publisher: John Wiley & Sons Ltd
- Format: Paperback | 256 pages
- Dimensions: 154mm x 228mm x 22mm | 558g
- Publication date: 7 December 2010
- Publication City/Country: Chichester
- ISBN 10: 047082266X
- ISBN 13: 9780470822661
- Sales rank: 600,750
This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.
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TONY MICHELL has been a visiting Professor of Strategy and Management at KDI Graduate School of Policy and Management since 1999, having previously taught in Paris, the US and UK and held short term academic appointments in Belgium and Italy. He first came to Korea in 1978 when he was research assistant to the director of economic planning at the Economic Planning Board, and later a consultant to the World Bank, ILO and UNDP. During the 1980s, he also assisted in the operations of the first Korean overseas aid program by providing efficient cost benefit analysis systems, before joining Tetra Pak as the director of Promotion and Logistics. Since 1989, he has combined consulting to multinationals, governments and local companies in East Asia with teaching. In South Korea, he leads KABC Ltd. which is well known for its chaebol studies, for its employment creation campaign in 1998-2000, and for its monthly seminars for Korean managers-the Korean Business Forum.
Back cover copy
"Samsung Electronics and the Struggle for Leadership of the Electronics Industry" charts the rise of Samsung Electronics from its origins as a small subcontractor and assembler of consumer electronics to its present status as a dynamic multinational corporation. Author Tony Michell covers the problems of early growth, the crisis of the 1990s and looks in detail at the decade leading up to the company's fortieth anniversary in 2009. Driven by the Millennium Vision of Vice Chairman Yun Jong-yun, this crucial period incorporates the dramatic challenge to Sony's supremacy in the realm of consumer electronics, the problems and tensions associated with the aging of the company, and the recent quest for a new strategy to continue the dynamic, growth-led Samsung Electronics.During the dramatic years of growth from 1996?2007, the partnership of Samsung Group Chairman Lee Kun-hee and Yun Jong-yun took the company to new heights through a series of measures aimed at the onset of the digital era but supported by core manufacturing of semi-conductors. Chapters on mobile phones, LCDs and semiconductors and the search for a new strategy complement those on marketing and human resource development. The book also explores the relationship between Samsung Electronics and the Samsung Group and the tensions which exist between the Korean government and the "chaebol."Tony Michell is an experienced and respected commentator on Korean business. His fascinating insights into the secrets of Samsung's success will provide inspiration for any business manager looking for ways to grow their global business.
Table of contents
Acknowledgments vii Note on the Romanization of Korean names ix Introduction The problem of sustained business success 1 Chapter 1 The life cycle of Samsung Electronics 17 Chapter 2 Samsung Electronics and the Samsung Group: The burden of the Korean system 47 Chapter 3 Samsung and Sony compared: The tale of two life cycles 71 Chapter 4 Branding Samsung Electronics 93 Chapter 5 Making the "Samsung Man" 121 Chapter 6 Mobile phones 151 Chapter 7 Sleeping with the enemy: S-LCD 167 Chapter 8 Retaining creativity and avoiding bureaucracy 185 Chapter 9 The crisis of Samsung Electronics: The descent into bureaucracy 201 Chapter 10 Samsung's crisis and the global crisis, 2008-09 221 Appendix 1 237 Appendix 2 239 Index 243