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    Salt Sugar Fat: How the Food Giants Hooked Us (CD-Audio) By (author) Professor of History Michael Moss, Read by Scott Brick


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    DescriptionNAMED ONE OF THE BEST BOOKS OF THE YEAR BY "The Atlantic - The Huffington Post - Men's Journal - MSN "(U.K.) - "Kirkus Reviews - Publishers Weekly" #1 "NEW YORK TIMES "BESTSELLER - WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE From a Pulitzer Prize-winning investigative reporter at "The New York Times "comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In the spring of 1999 the heads of the world's largest processed food companies--from Coca-Cola to Nabisco--gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation--114 slides in all--making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room--the CEO of General Mills--stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It's no wonder, then, that one in three adults, and one in five kids, is clinically obese. It's no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In "Salt Sugar Fat, " Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research. Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would "cease to exist" without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again. "From the Hardcover edition."

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  • Extremely well researched5

    Go Book Yourself I have been reading this book since June! Juuuune! My god that's crazy. In my defence, this was the sort of book that couldn't be skimmed through. Each chapter needed to be taken in and slowly digested. The amount of research that went into this book is astounding. No stone is left unturned. No giant left un-slayed. This is what I've learned:

    Food is not baked, boiled or fried. It is engineered.

    I was always of the opinion that if you're fat, its your fault. No one else's. Harsh, I know. I have been lucky enough to have stayed slim my entire life. I was always the "skinny one". However as my thirties loom ever closer I have noticed that I am finding it harder to stay slim, no matter how much I exercise. The truth is that food is no longer the same as it was 30, 20 or even 10 years ago.

    When it comes to food, the evolution of science is one area which is harming instead of helping us. Food scientists spend hours juggling levels of salt sugar and fat to reach the ultimate "bliss point" and to create the perfect "mouth feel". Food production is so much more than a product on a shelf.

    Moss makes it pretty clear that these companies do not care about the consequences of these unhealthy foods. More than two-thirds of the sugar in an American's diet is now coming from processed food! Another worrying fact is that it's more expensive to pump clean water into a factory than it is to deliver salt.

    We are only human beings and we only have a certain amount of will power. These companies have devoted millions of dollars to break through that will power. Frito-Lay invested $40,000 in a mechanical mouth that simulates chewing. They are using it to formulate the perfect breaking point and mouth feel of their chips/crisps.

    Michael some up the whole situation perfectly in this quote:

    "We are hooked on inexpensive food just like we're hooked on cheap energy"

    I count myself lucky that here, in Ireland fast food is still relatively expensive. You won't get much change out of 10 euro for a meal. With that 10 Euro you could easily buy plenty of meat and veg to feed to a family in a supermarket. It doesn't seem to be that way in the U.S and the only viable solution would be to subsidise healthy food and tax food high in sugar and fat. That's not going to happen any time soon though.

    A lot of people seemed p'eed off that this book provided no answer, solution or conclusion. I have taken the liberty of drafting an answer:

    If it comes in a box or packet, don't eat it
    If it has more than 3 ingredients, don't eat it
    if you can pronounce an ingredient, don't eat it
    If it proclaims to be low in salt, sugar or fat, don't eat it (it will replace one with the other)
    If it says in bright bold letters that it's a source of vitamins, don't eat it

    Good luck with that.

    This was definitely the book of the year for me. If I could buy a copy for every single person in the English speaking world, I would. Everyone needs to read this.

    more @ www.gobookyourself.info

    . by Go Book Yourself

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