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    Salt, Sugar, Fat: How the Food Giants Hooked Us (Hardback) By (author) Michael Moss

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    DescriptionThe No.1 New York Times Bestseller. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?


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  • Full bibliographic data for Salt, Sugar, Fat

    Title
    Salt, Sugar, Fat
    Subtitle
    How the Food Giants Hooked Us
    Authors and contributors
    By (author) Michael Moss
    Physical properties
    Format: Hardback
    Number of pages: 480
    Width: 161 mm
    Height: 240 mm
    Thickness: 28 mm
    Weight: 705 g
    Language
    English
    ISBN
    ISBN 13: 9780753541456
    ISBN 10: 0753541459
    Classifications

    Nielsen BookScan Product Class 3: T8.0
    BIC E4L: SCP
    BIC subject category V2: PDZ, KNDF
    Warengruppen-Systematik des deutschen Buchhandels: 16100
    BISAC V2.8: HEA006000, HEA017000, SOC026000
    BIC subject category V2: TDCT
    BISAC V2.8: BUS077000, HEA028000
    DC23: 664
    Publisher
    Ebury Press
    Imprint name
    W H Allen
    Publication date
    28 February 2013
    Publication City/Country
    London
    Author Information
    Michael Moss is a Pulitzer Prize-winning reporter with the investigations group of The New York Times.
    Review quote
    Michael Moss is a Pulitzer Prize-winning reporter with the investigations group of The New York Times.
    Review text
    Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world’s largest food companies to admit that they have only one job—to maximize sales and profits—and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote.