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    Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) (Paperback) By (author) Ash Maurya

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    DescriptionAre you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one


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  • Full bibliographic data for Running Lean

    Title
    Running Lean
    Subtitle
    Iterate from Plan A to a Plan That Works
    Authors and contributors
    By (author) Ash Maurya
    Physical properties
    Format: Paperback
    Number of pages: 240
    Width: 157 mm
    Height: 231 mm
    Thickness: 23 mm
    Weight: 499 g
    Language
    English
    ISBN
    ISBN 13: 9781449305178
    ISBN 10: 1449305172
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    BIC subject category V2: KJH, VSC
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    LC subject heading:
    Ingram Subject Code: BE
    BIC subject category V2: KJD
    DC22: 658.11
    B&T Modifier: Academic Level: 03
    B&T Approval Code: A48902200
    LC subject heading:
    BIC subject category V2: UMW
    LC subject heading:
    BISAC V2.8: BUS048000
    LC subject heading:
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    B&T Approval Code: A48203000
    BISAC V2.8: BUS025000
    DC22: 658.4/013
    BISAC V2.8: BUS020000
    Libri: EBUS5000, ELEC3500, ELEC3600, EVEN9000, INTG4131, MARK3627, NETE5000, P0041845
    DC23: 658.872
    LC classification: HD62.5 .M3735 2012
    Thema V1.0: VSC, KJH, UMW, KJD
    Edition
    2, Revised
    Edition statement
    2nd Revised edition
    Publisher
    O'Reilly Media, Inc, USA
    Imprint name
    O'Reilly Media, Inc, USA
    Publication date
    01 April 2012
    Publication City/Country
    Sebastopol
    Author Information
    Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.
    Review quote
    "Der Autor liefert [...] eine detaillierte Beschreibung für all diejenigen, die sich als Entrepeneur versuchen wollen und jene, die sich bereits versucht haben und bis heute nicht wissen, was bei Ihrem Start-Up schiefgegangen ist. [...] Die Erklärungen und Beispiele basieren auf einer Fallstudie [...]. [D]ie vorgestellten Informationen sind tiefgreifend und erprobt." - IT Stammtisch Darmstadt, August 2012