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Running Lean: Iterate from Plan A to a Plan That Works

Running Lean: Iterate from Plan A to a Plan That Works

Paperback Lean (O'Reilly)

By (author) Ash Maurya

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  • Publisher: O'Reilly Media, Inc, USA
  • Format: Paperback | 240 pages
  • Dimensions: 157mm x 231mm x 23mm | 499g
  • Publication date: 1 April 2012
  • Publication City/Country: Sebastopol
  • ISBN 10: 1449305172
  • ISBN 13: 9781449305178
  • Edition: 2, Revised
  • Edition statement: 2nd Revised edition
  • Sales rank: 11,043

Product description

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one

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Author information

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.

Review quote

"Der Autor liefert [...] eine detaillierte Beschreibung für all diejenigen, die sich als Entrepeneur versuchen wollen und jene, die sich bereits versucht haben und bis heute nicht wissen, was bei Ihrem Start-Up schiefgegangen ist. [...] Die Erklärungen und Beispiele basieren auf einer Fallstudie [...]. [D]ie vorgestellten Informationen sind tiefgreifend und erprobt." - IT Stammtisch Darmstadt, August 2012