Running Lean

Running Lean : Iterate from Plan A to a Plan That Works

By (author)


You save US$9.76

Free delivery worldwide

Dispatched from the UK in 2 business days

When will my order arrive?

Expected delivery to United States by Christmas Expected delivery to United States by Christmas

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it's time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one

show more

Product details

  • Paperback | 240 pages
  • 157.48 x 231.14 x 22.86mm | 498.95g
  • O'Reilly Media, Inc, USA
  • Sebastopol, United States
  • English
  • Revised
  • 2nd Revised edition
  • 1449305172
  • 9781449305178
  • 11,339

Other books in Business Innovation

Other people who viewed this bought:

Review quote

"Der Autor liefert [...] eine detaillierte Beschreibung für all diejenigen, die sich als Entrepeneur versuchen wollen und jene, die sich bereits versucht haben und bis heute nicht wissen, was bei Ihrem Start-Up schiefgegangen ist. [...] Die Erklärungen und Beispiele basieren auf einer Fallstudie [...]. [D]ie vorgestellten Informationen sind tiefgreifend und erprobt." - IT Stammtisch Darmstadt, August 2012

show more

About Ash Maurya

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.

show more