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    Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (Paperback) By (author) Guy Kawasaki, By (author) Michelle Moreno

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    DescriptionGuy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).Work Like a SlaveGet ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.


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  • Full bibliographic data for Rules for Revolutionaries

    Title
    Rules for Revolutionaries
    Subtitle
    The Capitalist Manifesto for Creating and Marketing New Products and Services
    Authors and contributors
    By (author) Guy Kawasaki, By (author) Michelle Moreno
    Physical properties
    Format: Paperback
    Number of pages: 224
    Width: 135 mm
    Height: 203 mm
    Thickness: 14 mm
    Weight: 170 g
    Language
    English
    ISBN
    ISBN 13: 9780887309953
    ISBN 10: 088730995X
    Classifications

    B&T Merchandise Category: GEN
    B&T Book Type: NF
    BIC E4L: ADV
    Nielsen BookScan Product Class 3: T17.0
    LC subject heading:
    B&T Modifier: Academic Level: 05
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    BIC subject category V2: VS
    B&T General Subject: 180
    Ingram Subject Code: BE
    Warengruppen-Systematik des deutschen Buchhandels: 27810
    Libri: I-BE
    BISAC V2.8: BUS043000
    DC21: 658.575
    B&T Approval Code: A48505000
    DC22: 658.5/75
    LC subject heading: ,
    DC22: 658.575
    BISAC V2.8: BUS025000, BUS041000
    LC classification: HF5415.153 .K384 2000
    Thema V1.0: VS
    Publisher
    HarperCollins Publishers Inc
    Imprint name
    HarperBusiness
    Publication date
    11 August 2000
    Publication City/Country
    New York
    Review quote
    "The most original, readable, and useful guide to success in business that I've read. . . . Rules for Revolutionaries will become the anthem of our time." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms."-- "Business 2.0"