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Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Paperback

By (author) Guy Kawasaki, By (author) Michelle Moreno

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  • Publisher: HarperBusiness
  • Format: Paperback | 224 pages
  • Dimensions: 132mm x 201mm x 15mm | 181g
  • Publication date: 11 August 2000
  • Publication City/Country: New York
  • ISBN 10: 088730995X
  • ISBN 13: 9780887309953
  • Sales rank: 102,276

Product description

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).Work Like a SlaveGet ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

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Review quote

"The most original, readable, and useful guide to success in business that I've read. . . . Rules for Revolutionaries will become the anthem of our time." -- Benjamin M. Rosen, chairman, Compaq Computer Corporation"Rules, which teaches would-be innovators how to expand the status quo and succeed in the process, is an easy and entertaining read full of commonsense guidelines, mind-expanding exercises, and down-to-earth aphorisms."-- "Business 2.0"