Rome Inc: The Rise and Fall of the First Multinational CorporationPaperback Enterprise
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- Publisher: WW Norton & Co
- Format: Paperback | 224 pages
- Dimensions: 135mm x 198mm x 15mm | 181g
- Publication date: 16 March 2007
- Publication City/Country: New York
- ISBN 10: 0393329453
- ISBN 13: 9780393329452
- Edition statement: Reprint
- Sales rank: 588,753
A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand. Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing whose satirical business books are as savagely funny as they are insightful mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire."
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* STANLEY BING, an author and a columnist for Fortune magazine, works for a gigantic multinational conglomerate.
"It has taken 2,000 years for a writer to put the Roman world into such zany perspective. Inevitably, the man who's done it in Rome, Inc. works in New York City, Ancient Rome's nearest modern equivalent." Tony Barber, Financial Times"