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    Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and Fixing Usability Problems (Voices That Matter) (Paperback) By (author) Steve Krug

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    DescriptionIt's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: * Test any design, from a sketch on a napkin to a fully-functioning Web site or application* Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)* Fix the problems that you find, using his "The least you can do" approachBy paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.


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  • Full bibliographic data for Rocket Surgery Made Easy

    Title
    Rocket Surgery Made Easy
    Subtitle
    The Do-it-yourself Guide to Finding and Fixing Usability Problems
    Authors and contributors
    By (author) Steve Krug
    Physical properties
    Format: Paperback
    Number of pages: 168
    Width: 175 mm
    Height: 226 mm
    Thickness: 8 mm
    Weight: 318 g
    Language
    English
    ISBN
    ISBN 13: 9780321657299
    ISBN 10: 0321657292
    Classifications

    BIC E4L: COM
    Nielsen BookScan Product Class 3: S10.2
    B&T Book Type: NF
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    B&T Modifier: Continuations: 02
    LC subject heading:
    B&T Modifier: Text Format: 01
    B&T Merchandise Category: COM
    Ingram Subject Code: XB
    BIC subject category V2: UMW
    BISAC V2.8: COM060080
    DC22: 006.7
    BISAC V2.8: COM060060
    Warengruppen-Systematik des deutschen Buchhandels: 16360
    LC subject heading:
    B&T General Subject: 233
    LC subject heading:
    B&T Approval Code: A93906426
    LC subject heading:
    BISAC V2.8: COM060130
    BIC subject category V2: UYZG
    DC22: 006.7/019
    LC classification: TK5105.888 .K785 2010
    LC subject heading:
    Thema V1.0: UMW, UYZG
    Edition
    1
    Illustrations note
    black & white illustrations, colour illustrations
    Publisher
    Pearson Education (US)
    Imprint name
    New Riders Publishing
    Publication date
    01 January 2010
    Publication City/Country
    Berkeley, CA
    Back cover copy
    It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to "Don't Make Me Think: A Common Sense Approach to Web Usability," Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in "Don't Make Me Think," "It's not rocket surgery.") In this new book, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning web site or applicationKeep your focus on finding the most important problems (because no one has the time or resources to fix them all)Fix the problems that you find, using his "The least you can do" approachBy paring the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), "Rocket Surgery" makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. "Rocket Surgery Made Easy" adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made "Don't Make Me Think" so popular.
    Table of contents
    FINDING USABILITY PROBLEMS Chapter 1 You don't see any elephants around here, do you? What do-it-yourself usability testing is, why it always works, and why so little of it gets done Chapter 2 I will now saw my [lovely] assistant in half What a do-it-yourself test looks like Chapter 3 A morning a month; that's all we ask A plan you can actually follow Chapter 4 What do you test, and when do you test it? Why the hardest part is starting early enough Chapter 5 Recruit loosely and grade on a curve Who to test, and how to find them Chapter 6 Find some things for them to do Picking tasks to test, and creating scenarios for them Chapter 7 Some boring checklists ...that will save your butt Chapter 8 Mind reading made easy Your job as test facilitator Chapter 9 Make it a spectator sport Getting everyone to watch, and telling them what to look for FIXING USABILITY PROBLEMS Chapter 10 Debriefing 101 Comparing notes and deciding what to fix Chapter 11 The least you can do(TM) The best ways to fix usability problems Chapter 12 The usual suspects Some problems you're likely to find, and how to think about fixing them Chapter 13 Making sure life actually improves THE ROAD AHEAD Chapter 14 Teleportation made easy Remote Testing: Fast, cheap, and slightly out of control Chapter 15 Overachievers only Recommended reading and more Chapter 16 Happy trails / to you A few final words of encouragement