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    Resonate: Present Visual Stories That Transform Audiences (Paperback) By (author) Nancy Duarte

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    DescriptionReveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate .


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  • Full bibliographic data for Resonate

    Title
    Resonate
    Subtitle
    Present Visual Stories That Transform Audiences
    Authors and contributors
    By (author) Nancy Duarte
    Physical properties
    Format: Paperback
    Number of pages: 272
    Width: 226 mm
    Height: 229 mm
    Thickness: 18 mm
    Weight: 544 g
    Language
    English
    ISBN
    ISBN 13: 9780470632017
    ISBN 10: 0470632011
    Classifications

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.2
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    BIC subject category V2: KJP
    B&T Modifier: Academic Level: 05
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17810
    Ingram Subject Code: BE
    DC22: 658.452
    B&T Approval Code: A48140000
    LC subject heading:
    BISAC V2.8: BUS007010
    Libri: PRAE5800
    LC classification: HF5718.22 .D82 2010
    Thema V1.0: KJP
    Publisher
    John Wiley and Sons Ltd
    Imprint name
    John Wiley & Sons Ltd
    Publication date
    01 November 2010
    Publication City/Country
    Chichester
    Author Information
    Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.
    Review quote
    'a lavish, coffee table-style book...packed with useful and adaptable techniques for improving your presentations' Resonate
    Back cover copy
    By leveraging techniques normally reserved for cinema and literature, " Resonate "reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.With "Resonate," you'll be able to: Leverage the hidden story structures inherent in great communicationConnect with your audience empatheticallyCreate captivating contentCraft ideas that get repeatedInspire enthusiasm and support for your vision"Finally! Someone has incorporated the power of story into presentations!"--Damon Lindelof, Co-creator of" LOST""To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"--Patrick Lencioni, President, The Table Group Author, "The Five Dysfunctions of a Team""Few things excite me more than a great communicator--something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's "Resonate." Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."--Ken Blanchard, Co-author of "The One Minute Manager," Recipient of Golden Gavel Award
    Table of contents
    Foreword ( Dan Post ). Introduction. 1 Why Resonate? Persuasion Is Powerful. Resonance Causes Change. Change Is Healthy. Presentations Are Boring. The Bland Leading the Bland. People Are Interesting. Facts Alone Fall Short. Stories Convey Meaning. You Are Not the Hero. The Audience Is the Hero. Resonance Rule #1. 2 Lessons from Myths and Movies. Incorporate Story. Drama Is Everything. Story Templates Create Structure. The Hero's Journey Structure. Crossing the Threshold. The Contour of Communication. The Beginning and Call to Adventure. The Middle: Contrast. Call to Action. The End. What Is a Sparkline? Case Study: Benjamin Zander. Zander's Sparkline. Resonance Rule #2. 3 Get To Know the Hero. How Do You Resonate with These Folks? Segment the Audience. Case Study: Ronald Reagan. Meet the Hero. Meet the Mentor. Create Common Ground. Communicate from the Overlap. Resonance Rule #3. 4 Define the Journey. Preparing for the Audience's Journey. The Big Idea. Plan the Audience's Journey. Tools for Mapping a Journey. Acknowledge the Risk. Address Resistance. Make the Reward Worth It. Case Study: General Electric. Resonance Rule #4. 5 Create Meaningful Content. Everything and the Kitchen Sink. More Than Just Facts. Don't Be So Cerebral. Contrast Creates Contour. Transform Ideas Into Meaning. Recall Stories. Turn Information Into Stories. Case Study: Cisco Systems. Move from Data to Meaning. Murder Your Darlings. From Ideas to Messages. Resonance Rule #5. 6 Structure Reveals Insights. Establish Structure. Make Sense. Case Study: Richard Feynman. Feynman's Sparkline. Order Messages for Impact. Create Emotional Contrast. Contrast the Delivery. Putting Your Story on the Silver Screen. Process Recap. Resonance Rule #6. 7 Deliver Something they'll Always Remember. Create a S.T.A.R. Moment. Case Study: Michael Pollan. Repeatable Sound Bites. Evocative Visuals. Case Study: Pastor John Ortberg. Ortberg's Sparkline. Case Study: Rauch Foundation. Case Study: Steve Jobs. Jobs's Sparkline. Resonance Rule #7. 8 There's Always Room to Improve. Amplify the Signal, Minimize the Noise. Give a Positive First Impression. Hop Down from Your Tower. Value Brevity. Wean Yourself from the Slides. Balance Emotion. Host a Screening with Honest Critics. Case Study: Markus Covert, PhD. Case Study: Leonard Bernstein. Resonance Rule #8. 9 Change Your World. Changing the World Is Hard. Use Presentations to Help Change the World. Don't Use Presentations for Evil. Enron's Presentations During Implosion. Gain Competitive Advantage. Case Study: Martin Luther King Jr. King's Sparkline. Case Study: Martha Graham. Be Transparent So People See Your Idea. You Can Transform Your World. 10 Inspiration Is Everywhere. Case Study: Wolfgang Amadeus Mozart. Sonata Sparkline. Case Study: Alfred Hitchcock. Case Study: E. E. Cummings. Resonance Rule #9. References. Picture Credits. Index. Special Thanks.