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    Research Methods for Leisure and Tourism (Paperback) By (author) A.J. Veal

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    DescriptionNow in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.

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    Research Methods for Leisure and Tourism
    Authors and contributors
    By (author) A.J. Veal
    Physical properties
    Format: Paperback
    Number of pages: 592
    Width: 186 mm
    Height: 242 mm
    Thickness: 32 mm
    Weight: 1,420 g
    ISBN 13: 9780273717508
    ISBN 10: 0273717502

    B&T Book Type: NF
    BIC E4L: TRV
    Nielsen BookScan Product Class 3: S4.0T
    B&T Merchandise Category: TXT
    B&T Modifier: Region of Publication: 03
    BIC subject category V2: KNSH, KNSG
    B&T Modifier: Subject Development: 10
    BIC subject category V2: KNSP
    B&T General Subject: 180
    BISAC V2.8: SPO000000
    Ingram Subject Code: SR
    B&T Modifier: Academic Level: 02
    B&T Modifier: Text Format: 06
    BISAC V2.8: BUS081000
    LC subject heading: ,
    Warengruppen-Systematik des deutschen Buchhandels: 17870
    LC subject heading: ,
    DC22: 790.07/2
    LC classification: GV14.5 .V38 2011
    DC22: 790.072
    LC subject heading: ,
    4, Revised
    Edition statement
    4th Revised edition
    Pearson Education Limited
    Imprint name
    Publication date
    05 May 2011
    Publication City/Country
    Table of contents
    PART ONE - Preperation 1. Introduction to research: what, why and who? 2. Approaches to leisure, sport and tourism research 3. Starting out - research plans and proposals 4. Research ethics 5. The range of research methods 6. Reviewing the literature PART TWO - Data Collection 7. Secondary data sources 8. Observation 9. Qualitative data collection 10. Questionnaires - surveys, design and coding 11. Experimental methods 12. The Case Study method 13. Sampling PART THREE - Data Analysis 14. Analysing secondary data 15. Analysing qualitative data 16. Survey analysis 17. Statistical analysis PART FOUR - Communicating Results 18. Preparing a research report