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    Research Methods for Business Students (Paperback) By (author) Mark N. K. Saunders, By (author) Philip Lewis, By (author) Adrian Thornhill

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    DescriptionA comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank

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    Research Methods for Business Students
    Authors and contributors
    By (author) Mark N. K. Saunders, By (author) Philip Lewis, By (author) Adrian Thornhill
    Physical properties
    Format: Paperback
    Number of pages: 728
    Width: 194 mm
    Height: 264 mm
    Thickness: 28 mm
    Weight: 1,320 g
    ISBN 13: 9780273750758
    ISBN 10: 0273750755

    Warengruppen-Systematik des deutschen Buchhandels: 17820
    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    BIC subject category V2: KJ
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Subject Development: 10
    BIC subject category V2: GPS
    B&T General Subject: 180
    B&T Modifier: Text Format: 40
    Ingram Subject Code: BE
    B&T Modifier: Academic Level: 02
    BISAC V2.8: BUS024000
    LC subject heading: ,
    BISAC V2.8: BUS041000
    DC22: 650.072
    LC subject heading: ,
    DC23: 658.0072
    LC classification: HD30.4 .S28 2012
    Ingram Theme: ASPT/BUSNAS
    Thema V1.0: KJ, GPS
    6, Revised
    Edition statement
    6th Revised edition
    Illustrations note
    col. Illustrations
    Pearson Education Limited
    Imprint name
    Publication date
    25 June 2013
    Publication City/Country
    Author Information
    Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
    Back cover copy
    "Research Methods for Business Students" has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations. So, if you're thinking . . .'How do I choose my topic?''I'm confused by all these different philosophies''I've got my data; what do I write first?'. . . then, open this book to read: Regular checklists and 'Progressing your research project' sections to give you step-by-step practical guidance on the process A glossary of clear definitions of over 400 research terms Cases and examples of student projects and academic research to show you how it's done Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting Don't forget to visit www.pearsoned.co.uk/saunders where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success!Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire.
    Table of contents
    1 Business and management research, reflective diaries and the purpose of this book 2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project report