Reinventing Fire

Reinventing Fire : Bold Business Solutions for the New Energy Era

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Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point where alternatives work better than oil and coal and compete purely on cost is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation. A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business and among nations. In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This transition would cost $5 trillion less than business-as-usual without counting fossil fuels huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress. Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era. Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists. The paperback will carry a new preface detailing the response from China and beyond."

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  • Paperback | 352 pages
  • 187.96 x 228.6 x 12.7mm | 861.82g
  • Chelsea Green Publishing Co
  • White River JunctionUnited States
  • English
  • Full Colour Illustrations Throughout
  • 1603585389
  • 9781603585385
  • 311,660

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Choice- Energy forms the basis of modern living and is tied to every country's economic, political, social, health, and environmental policies. This well-documented work by energy expert Lovins (cofounder, Rocky Mountain Institute) and RMI staff begins by discussing the growing economic and environmental impact of fossil fuel dependence. Next, separate chapters address four different energy-intensive sectors in the US: transportation, buildings, industry, and electricity. Each chapter includes data on current energy consumption along with ways to change existing patterns (e.g., new designs, renewable sources, more-efficient practices). The concluding chapter Many Choices, One Future, looks at the US in 2050: shortened workdays, decreased road traffic, a cleaner atmosphere, and a huge amount of capital formerly wasted on fossil fuels available to address various social challenges. This assumes that the path charted in Reinventing Fire is at work. The authors argue that their proposal is economically feasible and would create jobs, positively impact the environment, and enhance the global competitiveness of the US. Among the barriers listed, the resistance of political incumbents and an absence of visionary political leaders committed to these fundamental changes stand out. A must read for anyone who deals with energy, especially decision makers. Summing up: Highly recommended. Upper-division undergraduates through professionals; general readers."

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