Reinventing Fire: Bold Business Solutions for the New Energy Era

Reinventing Fire: Bold Business Solutions for the New Energy Era

Paperback

By (author) Amory B. Lovins

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  • Publisher: Chelsea Green Publishing Co
  • Format: Paperback | 352 pages
  • Dimensions: 188mm x 229mm x 13mm | 862g
  • Publication date: 21 October 2013
  • Publication City/Country: White River Junction
  • ISBN 10: 1603585389
  • ISBN 13: 9781603585385
  • Illustrations note: Full Colour Illustrations Throughout
  • Sales rank: 269,596

Product description

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet, their rising costs to our security, economy, health, and environment now outweigh their benefits. Moreover, that long-awaited energy tipping point where alternatives work better than oil and coal and compete purely on cost is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation. A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business and among nations. In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the clean-energy race not forced by public policy but led by business for enduring profit. This groundbreaking roadmap reveals market-based solutions across the transportation, building, industry, and electricity sectors. It highlights pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-third less natural gas, and no new inventions. This transition would cost $5 trillion less than business-as-usual without counting fossil fuels huge hidden costs. It requires no new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress. Whether you care most about profits and jobs, national security, health, or environmental stewardship, Reinventing Fire charts a pragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI point out the astounding opportunities for enterprise to create the new energy era. Drawing praise President Bill Clinton, former National Security Advisor Robert McFarlane, and a host of others, Reinventing Fire has piqued the interest of world leaders, business leaders, and political strategists. The paperback will carry a new preface detailing the response from China and beyond."

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Review quote

ForeWord Reviews- Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation's energy use. Amory Lovins is a noted authority on energy especially its efficient use and sustainable supply. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers. In 1982, Lovins co-founded the Rocky Mountain Institute (RMI), an independent, nonprofit think tank focused on the efficient and restorative use of resources. The team's expertise is evident, as Lovins and fellow RMI researchers outline the current state of energy use, including what they call the nation's "addiction to fossil fuels," and propose an array of transformational solutions. Their long-term view emphasizes smart business strategy over public policy as the route to the new energy era. The winners in this new era will be those companies, organizations and even nations nimble and innovative enough to anticipate and realize the opportunities. Following a review of our energy profile today, the book sets the stage with two contrasting scenarios for energy consumption in 2050, one that is business as usual and one that reinvents fire. The optimal scenario would reduce overall energy consumption through innovation and efficiency, while increasing use of renewable sources and bringing a multitude of benefits to the economy and the environment, as well as to our health and national security. The challenges posed by this book are at once inspirational and daunting, but Reinventing Fire makes it clear that facing them with passion and ingenuity is essential to our future prosperity as a people and a nation."