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    The Referral Engine: Teaching Your Business to Market Itself (CD-Audio) By (author) John Jantsch, Read by John Jantsch

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    DescriptionThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: - Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. - The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. - Educate your customers. Referrals are helpful only if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referral s. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget.

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  • Full bibliographic data for The Referral Engine

    The Referral Engine
    Teaching Your Business to Market Itself
    Authors and contributors
    By (author) John Jantsch, Read by John Jantsch
    Physical properties
    Format: CD-Audio
    Width: 145 mm
    Height: 132 mm
    Thickness: 20 mm
    Weight: 181 g
    ISBN 13: 9781596597570
    ISBN 10: 1596597577

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Merchandise Category: AUD
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Academic Level: 05
    BIC subject category V2: KJS
    B&T General Subject: 180
    BIC subject category V2: KNPR
    BISAC V2.8: BUS043000
    Ingram Subject Code: JB
    Libri: I-JB
    B&T Approval Code: A48502000
    Warengruppen-Systematik des deutschen Buchhandels: 57860
    DC22: 658.872
    DC21: 658.872
    BISAC V2.8: BUS018000
    LC subject heading:
    BISAC V2.8: BUS057000
    DC22: 658.8/72
    LC subject heading: ,
    LC classification: HF5438.25 .J36 2011
    Edition statement
    Gildan Media Corporation
    Imprint name
    Gildan Media Corporation
    Publication date
    06 September 2011