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    Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies) (Paperback) By (author) David McKie, By (author) Debashish Munshi

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    DescriptionThis book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.


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  • Full bibliographic data for Reconfiguring Public Relations

    Title
    Reconfiguring Public Relations
    Subtitle
    Ecology, Equity and Enterprise
    Authors and contributors
    By (author) David McKie, By (author) Debashish Munshi
    Physical properties
    Format: Paperback
    Number of pages: 200
    Width: 155 mm
    Height: 231 mm
    Thickness: 15 mm
    Weight: 299 g
    Language
    English
    ISBN
    ISBN 13: 9780415512497
    ISBN 10: 0415512492
    Classifications

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    B&T Merchandise Category: TXT
    BIC subject category V2: KJP, KJS, KJK
    LC classification: HF
    B&T General Subject: 180
    BISAC V2.8: BUS007000
    Abridged Dewey: 651
    BISAC V2.8: BUS043030, BUS052000
    Thema V1.0: KJS, KJK, KJP
    Publisher
    Taylor & Francis Ltd
    Imprint name
    ROUTLEDGE
    Publication date
    22 March 2012
    Publication City/Country
    London
    Table of contents
    Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11's New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures