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    Reconfiguring Public Relations: Ecology, Equity and Enterprise (Routledge Advances in Management and Business Studies) (Hardback) By (author) David McKie, By (author) Debashish Munshi

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    DescriptionInnovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for uncertain business, environment and social conditions. Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise. This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.

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  • Full bibliographic data for Reconfiguring Public Relations

    Reconfiguring Public Relations
    Ecology, Equity and Enterprise
    Authors and contributors
    By (author) David McKie, By (author) Debashish Munshi
    Physical properties
    Format: Hardback
    Number of pages: 200
    Width: 160 mm
    Height: 234 mm
    Thickness: 18 mm
    Weight: 440 g
    ISBN 13: 9780415394086
    ISBN 10: 0415394082

    BIC E4L: BUS
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    B&T Merchandise Category: TXT
    B&T Modifier: Region of Publication: 03
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    BIC subject category V2: KJSP
    Ingram Subject Code: BE
    Libri: I-BE
    B&T Modifier: Academic Level: 02
    BISAC V2.8: BUS007000
    DC22: 659.2
    Warengruppen-Systematik des deutschen Buchhandels: 17860
    LC subject heading: , ,
    BISAC V2.8: BUS052000
    LC subject heading: , , ,
    LC classification: HD59 .M355 2007
    Thema V1.0: KJSP
    Edition statement
    New ed.
    Illustrations note
    black & white illustrations
    Taylor & Francis Ltd
    Imprint name
    Publication date
    16 July 2007
    Publication City/Country