Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Paperback Portfolio

By (author) Guy Kawasaki

$13.42
List price $15.70
You save $2.28 14% off

Free delivery worldwide
Available
Dispatched in 2 business days
When will my order arrive?

Additional formats available

Format
CD-Audio $30.50
  • Publisher: PORTFOLIO
  • Format: Paperback | 496 pages
  • Dimensions: 152mm x 230mm x 42mm | 703g
  • Publication date: 28 April 2011
  • Publication City/Country: New York
  • ISBN 10: 1591843944
  • ISBN 13: 9781591843948
  • Edition statement: Reprint
  • Sales rank: 76,483

Product description

"Don't even think about trying to launch a startup without reading Guy Kawasaki's "Reality Check."" -"BizEd" For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. "Reality Check" is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

Other people who viewed this bought:

Showing items 1 to 10 of 10

Other books in this category

Showing items 1 to 11 of 11
Categories:

Author information

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.