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    Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition (Hardback) By (author) Guy Kawasaki

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    DescriptionMore uncommon common sense from the bestselling author of "The Art of the Start." In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don't make sense" . . . it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: - How to get a standing ovation - The art of schmoozing - How to create a community - The top ten lies of entrepreneurs - Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this "no bull shiitake" book will show you why readers around the world love Guy Kawasaki.

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  • Full bibliographic data for Reality Check

    Reality Check
    The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition
    Authors and contributors
    By (author) Guy Kawasaki
    Physical properties
    Format: Hardback
    Number of pages: 474
    Width: 152 mm
    Height: 229 mm
    Thickness: 39 mm
    Weight: 694 g
    ISBN 13: 9781591842231
    ISBN 10: 1591842239

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.0T
    LC subject heading:
    B&T Modifier: Region of Publication: 01
    B&T Modifier: Subject Development: 20
    B&T Modifier: Academic Level: 05
    LC subject heading: ,
    B&T Modifier: Subject Development: 10
    LC subject heading:
    B&T General Subject: 180
    Warengruppen-Systematik des deutschen Buchhandels: 17810
    DC22: 658
    Abridged Dewey: 658
    LC subject heading: ,
    Ingram Subject Code: BS
    Libri: I-BS
    BISAC V2.8: BUS048000, BUS060000
    LC subject heading:
    B&T Approval Code: A48400000
    BISAC V2.8: BUS041000
    BIC subject category V2: KJBX
    LC classification: HD62.5 .K382 2008
    Thema V1.0: KJM, KJVS, KJV
    Penguin Putnam Inc
    Imprint name
    Publication date
    19 March 2009