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Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

CD-Audio

By (author) Mike Schultz, By (author) John E. Doerr, Narrator Paul Boehmer

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  • Publisher: Tantor Media, Inc
  • Format: CD-Audio
  • Dimensions: 140mm x 164mm x 28mm | 222g
  • Publication date: 30 June 2011
  • Publication City/Country: Old Saybrook, CT
  • ISBN 10: 145260326X
  • ISBN 13: 9781452603261
  • Edition: Unabridged
  • Edition statement: Unabridged
  • Sales rank: 949,860

Product description

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. "Rainmaking Conversations" provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. "Rainmaking Conversations" offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations, Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: --Build rapport and trust from the first contact --Create conversations with prospects, referral sources, and clients using the telephone, email, and mail --Uncover the real need behind client challenges --Make the case for improved business impact and return on investment (ROI) for your prospects --Understand and communicate your value proposition --Apply the 16 principles of influence in sales --Overcome and prevent all types of objections, including money --Craft profitable solutions and close the deal The world-class RAIN selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

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Author information

John E. Doerr is co-president of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance. Mike Schultz is copresident of RAIN Group, a world-renowned consultant and expert in sales training and performance improvement, and a member of the faculty in the marketing division at Babson College. Paul Boehmer, who has appeared on Broadway, on television, and in films, narrated an award-winning unabridged recording of "Moby Dick."

Review quote

"There are lots of books on selling, but few as free of fluff as Rainmaking Conversations." ---Michael Port, author of Book Yourself Solid