Quick Answers to Key Web Marketing Questions: Facts at Your FingertipsPaperback
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- Publisher: Prentice-Hall
- Format: Paperback | 240 pages
- Dimensions: 156mm x 234mm x 13mm | 453g
- Publication date: 1 December 2002
- Publication City/Country: Harlow
- ISBN 10: 027365327X
- ISBN 13: 9780273653271
We've done the hard work - so you don't have to. You've got a budget. You've got to decide how to spend it. And you have to get results. But what's the evidence that e-marketing works? And what makes people visit and revisit a website? Who uses the internet anyway? Do they respond to banner ads? Is it worth promoting on-line services through traditional media? And can I justify my decisions to my boss? "Quick Answers to Key Web Marketing Questions" takes all the hard work out of decision making. We take all your most vital questions, collect the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures you need to make your life simpler - and more successful. Intelligent analysis and additional comment ensures that you are clear as to what the statistics are saying, and whether they are relevant to you. You don't just need facts that are true - you need facts that are also helpful.
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Sean McManus is a technology journalist and consultant and has written for magazines including "Marketing Week", "Business 2.0", "Personal Computer World", "Internet Works" and "Customer Loyalty Today". He holds a BSc in International Business and German from Aston University and is also the author of "Small Business Websites that Work". His website is at www.sean.co.uk.Alison Alsbury is currently Centre Manager at Salters Shopping Centre, Droitwich Spa. She is a fluent linguist and for nearly fifteen years has also worked as a freelance writer. She edited "Maw on Corporate Governance "- still a prescribed text on the subject -" "and interviews and writes regularly for recruitment and HR publications.
Table of contents
1. Planning your campaign 2. Market research 3. Design and content 4. Advertising and promotion 5. Measurement 6. Location 7. Law and ethics 8. Trends