The Pyramid Principle

The Pyramid Principle : Present Your Thinking So Clearly That Ideas Jump Off the Page and into the Reader's Mind

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Description

What is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and establish the objectives of any document *assess your ideas and recognize their relative importance *structure your reasoning into a coherent and transparent argument *analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a 'top-down' pyramid structure is the most readily understood.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!

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Product details

  • Hardback | 192 pages
  • 160 x 234 x 14mm | 498.96g
  • Pearson Education Limited
  • FINANCIAL TIMES PRENTICE HALL
  • Harlow, United Kingdom
  • English
  • Revised
  • 3rd Revised edition
  • maps, facsimiles
  • 0273659030
  • 9780273659037
  • 808,931

About Barbara Minto

Barbara Minto developed The Pyramid Principle through her early work as a consultant at McKinsey & Company, Inc. She now runs her own consultancy, Minto International, Inc., specializing in teaching the Pyramid Principle to people whose major training is in business or the professions, but whose jobs nevertheless require them to produce complex reports, analyses, memorandums, or presentations. She has taught her course to most of the major consulting firms in the United States and Europe, as well as to many of the world's largest corporations and government organizations. She also taught Bob Waterman and Tom Peters, among others, while lecturing at McKinsey.

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Table of contents

Preface PART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING 1. Why a pyramid structure 2. The substructures within the pyramid 3. How to build a pyramid structure 4. Fine points of introductions 5. Deduction and induction: the difference 6. How to highlight the structure PART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING 7. Questioning the order of a grouping 8. Questioning the problem-solving process 9. Questioning the summary statement 10. Putting it into readable words Appendix: Problem solving in structureless situations

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