In Pursuit of Elegance: Why the Best Ideas Have Something Missing

In Pursuit of Elegance: Why the Best Ideas Have Something Missing

Microfilm

By (author) Matthew E May, Foreword by Guy Kawasaki

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Paperback $11.71
  • Publisher: Bantam Doubleday Dell
  • Format: Microfilm | 216 pages
  • Dimensions: 148mm x 212mm x 22mm | 381g
  • Publication date: 19 May 2009
  • Publication City/Country: New York
  • ISBN 10: 0385526490
  • ISBN 13: 9780385526494
  • Sales rank: 496,985

Product description

What made the" Sopranos" finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements--seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what's "not there" often trumps what is. In the bestselling tradition of "The Tipping Point, Made to Stick, " and "The Black Swan, ""In Pursuit of Elegance" will change the way you think about the world.

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Author information

MATTHEW E. MAY is the author of the critically acclaimed The Elegant Solution, which won the Shingo Research Prize for Excellence. A popular speaker, he lectures to corporations, governments, and universities around the world, and works confidentially with creative teams and senior leaders at a number of top Fortune-listed companies. He spent nearly a decade as a close adviser to Toyota, and his articles have appeared in national publications such as USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business, he lives in Southern California.

Review quote

Advance Praise for "In Pursuit of Elegance" ""In Pursuit of Elegance" is a fascinating intellectual romp that will change the way you look at your surroundings. As he takes readers from Jackson Pollock paintings to Dutch intersections to the secret menu at In-N-Out Burger, Matt May reveals the hidden elements beneath genuine innovation. This book is surprising, compelling, and, yes, extremely elegant." --Daniel H. Pink, author of "A Whole New Mind" and "The Adventures of Johnny Bunko" "As elegantly written as it is provocative, "In Pursuit of Elegance" makes a convincing--nay, worldview-shifting--argument that less is best." --Ori Brafman, coauthor of "Sway" "Enlightening. Makes a compelling case for doing more with less by optimizing the expenditure of one's assets and resources. That's something anyone can and should put into practice." --Kevin Hunter, president, CALTY Design Research, Inc., Toyota Design Network "What a masterpiece! The definiti