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    Purple Cow: Transform Your Business by Being Remarkable (Hardback) By (author) Seth Godin

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    DescriptionYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In "Purple Cow," Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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  • Full bibliographic data for Purple Cow

    Purple Cow
    Transform Your Business by Being Remarkable
    Authors and contributors
    By (author) Seth Godin
    Physical properties
    Format: Hardback
    Number of pages: 210
    Width: 130 mm
    Height: 180 mm
    Thickness: 25 mm
    Weight: 204 g
    ISBN 13: 9781591843177
    ISBN 10: 1591843170

    BIC E4L: BUS
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    Nielsen BookScan Product Class 3: S4.3
    BIC subject category V2: KJS
    LC subject heading:
    DC21: 658.8
    B&T Modifier: Subject Development: 10
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    DC22: 658.8
    B&T Approval Code: A48500300
    BISAC V2.8: BUS043000
    LC subject heading:
    B&T Approval Code: A48500000
    LC subject heading:
    LC classification: HF5415 .G578 2009
    Thema V1.0: KJS
    New edition
    Edition statement
    Illustrations note
    black & white illustrations, black & white line drawings
    Penguin Putnam Inc
    Imprint name
    Publication date
    17 May 2010
    Publication City/Country
    New York
    Author Information
    Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including "Permission Marketing," "Purple Cow," "All Marketers Are Liars," "Small is the New Big," "The Dip," "Tribes," "Linchpin," and "Poke the Box." He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.