• Purple Cow: Transform Your Business by Being Remarkable See large image

    Purple Cow: Transform Your Business by Being Remarkable (Paperback) By (author) Seth Godin

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    DescriptionYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


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  • Marketing must-have!4

    Jayden Currie Essential reading for any marketer or budding business owner. by putting the Purple Cow theory into practice in everything you do you can be assured of success in all of your marketing efforts by Jayden Currie

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