Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

Book rating: 04 Paperback

By (author) Seth Godin

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  • Publisher: Penguin Books Ltd
  • Format: Paperback | 160 pages
  • Dimensions: 130mm x 198mm x 12mm | 80g
  • Publication date: 1 July 2007
  • Publication City/Country: London
  • ISBN 10: 014101640X
  • ISBN 13: 9780141016405
  • Sales rank: 2,244

Product description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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Author information

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Customer reviews

By Jayden Currie 26 Jun 2014 4

Essential reading for any marketer or budding business owner. by putting the Purple Cow theory into practice in everything you do you can be assured of success in all of your marketing efforts