Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques

By (author) Dennis L. Wilcox , By (author) Bryan H. Reber

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The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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  • Paperback | 560 pages
  • 185.42 x 231.14 x 35.56mm | 898.11g
  • 01 Feb 2012
  • Pearson Education (US)
  • Pearson
  • New York, NY
  • English
  • United States ed of 7th revised ed
  • black & white illustrations, black & white line drawings, figures
  • 0205211674
  • 9780205211678
  • 1,166,988

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