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  Public Relations: Theory and Practice (Paperback) Edited by Jane Johnston, Edited by Clara Zawawi

  

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  Paperback $34.94

  Short Description for Public RelationsPublic relations is a dynamic and expanding field which offers a huge variety of career opportunities. This title offers an introduction to the theory and professional practice of public relations. It outlines the core principles of public relations, and demonstrates how to develop effective public relations strategies and tactics.
  Full description

  • Publisher: Allen & Unwin
  • Published: 01 March 2009
  • Format: Paperback 496 pages
  • See: Full bibliographic data
  • Categories: Public Administration | Public Relations
  • ISBN 13: 9781741756272 ISBN 10: 1741756278
  • Sales rank: 146,813

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Full description for Public Relations

• Public relations is an incredibly dynamic and rapidly expanding field which offers a huge variety of career opportunities. Whether you're developing the public image of an organization, dealing with the media, or managing issues for small companies, you need string communications skills and a sound understanding of public relations processes. Fully revised and updated for the digital age, this comprehensive volume offers an authoritative introduction to the theory and professional practice of public relations. With contributions from leading international experts, it not only outlines the core principles of public relations, but also demonstrates how to develop effective public relations strategies and tactics. Richly illustrated with numerous examples and case studies from around the world, this is an ideal introduction for anyone interested in developing a career in public relations.