Public Relations: Strategies and Tactics

Public Relations: Strategies and Tactics

Paperback

By (author) Dennis L. Wilcox, By (author) Glen T. Cameron

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  • Publisher: Pearson Education Limited
  • Format: Paperback | 552 pages
  • Dimensions: 216mm x 274mm x 22mm | 980g
  • Publication date: 17 July 2013
  • Publication City/Country: Harlow
  • ISBN 10: 1292025328
  • ISBN 13: 9781292025322
  • Edition: 10, Revised
  • Edition statement: Pearson New International Edition
  • Sales rank: 223,425

Product description

Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Table of contents

Part 1 Role Chapter 1 What Is Public Relations? Chapter 2 The Evolution of Public Relations Chapter 3 Public Relations Departments and Firms Chapter 4 Ethics and Professionalism Part 2 Process Chapter 5 Program Planning Chapter 6 Research Chapter 7 Evaluation Part 3 Strategy Chapter 8 Public Opinion and Persuasion Chapter 9 Conflict Management: Dealing with Issues, Risks, and Crises Chapter 10 Reaching Diverse Audiences Part 4 Tactics Chapter 11 The Internet and Social Media Chapter 12 Preparing Materials for Mass Media Chapter 13 Radio and Television Chapter 14 Meetings and Events Part 5 Application Chapter 15 Corporations Chapter 16 Entertainment, Sports, and Tourism Chapter 17 Politics and Government Chapter 18 Global Public Relations Chapter 19 Nonprofit, Health, and Education