Public Relations Cases

Public Relations Cases

Paperback

By (author) Darrell Hayes, By (author) Jerry A. Hendrix, By (author) Pallavi Kumar

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  • Publisher: Wadsworth Publishing Co Inc
  • Format: Paperback | 480 pages
  • Dimensions: 158mm x 230mm x 20mm | 540g
  • Publication date: 3 January 2012
  • Publication City/Country: Belmont, CA
  • ISBN 10: 1111836825
  • ISBN 13: 9781111836825
  • Edition: 9
  • Edition statement: 9th International edition
  • Sales rank: 1,359,750

Product description

Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases, 9E, International Edition" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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Review quote

PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.

Table of contents

PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.