Public Relations Cases

Public Relations Cases

By (author) Darrell Hayes , By (author) Jerry A. Hendrix , By (author) Pallavi Kumar

List price: US$81.69

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases, 9E, International Edition" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

show more
  • Paperback | 448 pages
  • 158 x 230 x 20mm | 539.77g
  • 03 Jan 2012
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA
  • English
  • International ed of 9th revised ed
  • 1111836825
  • 9781111836825
  • 1,439,362

Other books in this category

Other people who viewed this bought:

Review quote

PART I: SOLVING PUBLIC RELATIONS PROBLEMS. 1. Public Relations in Action. 2. A Public Relations Process. PART II: REACHING MAJOR AUDIENCE. 3. Media Relations. 4. Social Media. 5. Internal Communications. 6. Community Relations. 7. Public Affairs and Government Relations. 8. Investor and Financial Relations. 9. Consumer Relations. 10. International Public Relations. 11. Relations with Special Publics. PART III: EMERGENCY PUBLIC RELATIONS. 12. Emergency Public Relations. PART IV: INTEGRATED MARKETING COMMUNICATIONS. 13. Integrated Marketing Communications.

show more