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    Public House and Beverage Management: Key Principles and Issues (Paperback) By (author) Michael Flynn, By (author) Caroline Ritchie, By (author) Andrew Roberts

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    Description'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.


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  • Full bibliographic data for Public House and Beverage Management

    Title
    Public House and Beverage Management
    Subtitle
    Key Principles and Issues
    Authors and contributors
    By (author) Michael Flynn, By (author) Caroline Ritchie, By (author) Andrew Roberts
    Physical properties
    Format: Paperback
    Number of pages: 224
    Width: 184 mm
    Height: 244 mm
    Thickness: 18 mm
    Weight: 440 g
    Language
    English
    ISBN
    ISBN 13: 9780750646789
    ISBN 10: 0750646780
    Classifications

    B&T Book Type: NF
    BIC E4L: TRV
    BIC subject category V2: WTHR
    Nielsen BookScan Product Class 3: S4.6
    BIC subject category V2: KJM
    B&T Modifier: Geographic Designator: 04
    B&T Modifier: Region of Publication: 03
    BIC subject category V2: KNSH
    B&T Modifier: Academic Level: 01
    B&T Modifier: Subject Development: 10
    LC classification: HF
    B&T General Subject: 180
    Ingram Subject Code: BE
    Libri: I-BE
    Abridged Dewey: 658
    B&T Merchandise Category: POD
    B&T Modifier: Text Format: 06
    BISAC V2.8: BUS081000
    DC21: 647.95068
    Warengruppen-Systematik des deutschen Buchhandels: 17870
    DC22: 647.95068
    BISAC V2.8: BUS025000, BUS041000
    LC subject heading:
    LC classification: 2001268619
    Thema V1.0: KJM, WTHR, KNS
    Illustrations note
    1, black & white illustrations
    Publisher
    Taylor & Francis Ltd
    Imprint name
    Butterworth-Heinemann Ltd
    Publication date
    19 September 2000
    Publication City/Country
    Oxford
    Review quote
    A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry. CABI Information - Feb 2001
    Table of contents
    A history of the licensed trade industry; The modern industry; The licensed enterprise and the law; The marketing function; Management of the products and services; Managing the human resources; Controlling your profits; Ethics and dilemmas: the challenges of the licensed trade industry; Careers and contacts.