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    Propaganda (Paperback) By (author) Edward L. Bernays

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    Description"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward Bernays, "Propaganda"A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell "Propaganda" lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of "Propaganda" in over 30 years and features an introduction by Mark Crispin Miller, author of "The Bush Dyslexicon: Observations on a National Disorder."

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  • Full bibliographic data for Propaganda

    Authors and contributors
    By (author) Edward L. Bernays
    Physical properties
    Format: Paperback
    Number of pages: 175
    Width: 127 mm
    Height: 196 mm
    Thickness: 10 mm
    Weight: 168 g
    ISBN 13: 9780970312594
    ISBN 10: 0970312598

    Warengruppen-Systematik des deutschen Buchhandels: 27240
    BIC E4L: POL
    B&T Merchandise Category: GEN
    B&T Book Type: NF
    LC subject heading:
    Nielsen BookScan Product Class 3: T7.5
    BIC time period qualifier V2: 3JJF
    BISAC V2.8: SOC052000
    BIC subject category V2: JFD
    B&T General Subject: 750
    BIC subject category V2: JPVN
    Libri: I-PL
    Ingram Subject Code: PL
    LC subject heading:
    DC22: 303.375
    BISAC V2.8: POL000000
    DC22: 320.014
    BISAC V2.8: EDU020000
    BIC subject category V2: 3JJF
    DC22: 303.3/75
    LC classification: HM1231 .B47 2005
    Thema V1.0: JBCT, JPV
    Thema time period qualifier V1.0: 3MPBF
    Ig Publishing
    Imprint name
    Ig Publishing
    Publication date
    15 September 2004
    Publication City/Country